The report āThe Digital Culture Challenge: Closing the Employee Leadership Gapā from Capegemini in partnership with Solis is cited by Jim Marous, Co-Publisher of the Financial Brand and Owner/Publisher of the Digital Banking Report in his article āCulture Key to Digital Transformation Success in Banking, Not Technology.ā It appeared on The Financial Brand site. According to the report, corporate culture is the culmination of how a company works and operates. It is composed of the collective experiences of employees ā…
Find Joy and Meaning Along the Long and Winding Road of Life
A moment if you will…away from everything else. Sometimes I wonder how I got here. If I had to be honest, I would say that none of it was intentional. And if I had to be fully transparent, there were many throughout my life who believed I wouldnāt amount to much. There was a time when I believed them. I let it define me. The truth is that I still think about it from time to time. Am I supposed…
The Importance of Having a Purpose in Digital Transformation and Innovation
So many companies are investing in digital transformation and corporate innovation strategies to compete for the future. Ā They’re typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are most often not that innovative…they’re a bit more iterative than groundbreaking. Ā That’s ok, but these times necessitate a balance of innovation and iteration. Many organizations are simply investing in new technologies and expertise to simply modernize legacy models, processes and systems. However, to…
The Purpose of Brand and CX in the Era of Human Experience
Itās time to design experiences you want people to have, remember and share. Customer experience is the new marketing and customer experiences (what they have, feel and share) become the new āBXā (brand experience). More importantly, CX becomes a way of doing business that permeates and reshapes every facet of how and why companies operate. Itās about purpose, vision and meaningful engagementā¦not corporate mission and vision statements, taglines and creative campaigns. Image courtesy of RantandRave. About Brian Brian Solis is…
Apple Still Lives in the Shadow of Steve Jobs and That’s a Problem for Its Future
Don’t be fooled by the coming iWatch. Don’t see Apple’s new TV product as the dawn of a new era of Apple innovation. The new products you’re going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs’ vision. And, that means that in just a few short years, Apple is at risk of losing its throne as the world’s most valuable brand. Think about this for a moment…what happens after…
It Takes Empathy
If you look at the picture above, you might see a sunset. Some of you will see a sunrise. Much like the famous philosophical discourse between skeptics and optimists, a glass can only be either half empty or half full. I believe nonetheless that the above picture is that of a sunrise. I’m an optimist. I also believe that a glass is reflective of its current state. Either you just poured into or poured out of it. Otherwise, it’s a…
Survival of the Fitting: 10 important trends to survive Digital Darwinism
Digital Darwinism is a phenomenon when technology and society evolve faster than the ability to adapt. And, it threatens rigid and traditional practices everywhere. It’s no longer just survival of the fittest, but also survival of the fitting.Ā Businesses must earn relevance and to do so requires much more than adoption of the latest technologies or launching endeavors in the latest social or app flavor of the month. Indeed, this post requires not only your pinterest, but your dedication and…
The State of Social Media 2008
Source Iāve been on a recent whirlwind speaking tour recently, sharing and learning all things related to the socialization of marketing and service as well as how to measure these new strategies and tactics. From San Diego to New York to SF back to New York and then Vegas and SF again, I was reminded that no matter how grand an expert one purports to be, the truth is that weāre all still trying to figure this out as it…
