Via PhocusWire There is no time like the present to consider whether or not you engage your customers in the best and most valuable way. Travel brands are desperate to be doing the right thing for passengers or guests, at the same time as getting operations running smoothly and efficiently once more. Social media is one element of that effort but customer engagement through any channel has a lot more potential now than ever before. This is due to the…
WTF – What’s the Future of Travel and Tourism
In 2016, I was invited to speak at World Travel Market (WTM) in London. The book, X: The Experience When Business Meets Design, was brand new and perfect for the event. Why? Travel and tourism are experiential and as such, they are the epitome of experience businesses. The challenge however is what modern experiences do customers seek in an era of digital Darwinism? My goal at WTM was to help delegates see the present differently to then see the future…
The Future of Travel and Tourism in a Post-COVID World
Every industry, in its own painful way, has been disrupted due to COVID-19. While I’ve been sharing scenarios of disruption for the last 20 years, I never considered a global pandemic of this caliber. I feel deeply for every industry and every company and every person affected. It’s why, at Salesforce, I’ve dedicated my research since March 2020, to understanding the effects of disruption to help executives navigate forward. My goal explored beyond the new or next normal toward one…
Brian Solis Keynotes eTourism Summit
Brian Solis is set to keynote eTourism Summit on 7 October 2020 at 1 p.m. ET. His topic will focus on “Tourism Innovation in the Novel Economy.” Please register here.
WTF: What’s The Future of Travel and Hospitality?
We live in an era of digital Darwinism as technology and its impact on consumers continue to rapidly evolve. The question is, where do we fall in the evolution and how does this transformation impact consumer travel and the travel industry? I was invited to share my research and ideas about the future at World Travel Market London. I also presented on travel’s progression toward an “experience economy” andĀ the need to shift from destination to experiential products/services. In order to…
Adapt or die: How the travel industry can survive in the era of digital Darwinism
Why bridging the gap between current guest experience and their expectations holds the key to the travel industryās success. We live in an era of digital Darwinism, where technology and society are evolving faster than most businesses can keep up. In every industry, customers are changing and as a result, disrupting markets and businesses in the process. Theyāre becoming more connected, informed, demanding, impatient, elusive and self-centered. As customer behaviours evolve, they disrupt markets and businesses that emphasise scaling and…
Innovation is a gift worth getting: Competing for the future starts with challenging business as usual
Every day when you get to the office, there is a surmountable volume of work that greets you. The list is usually pretty long, with calls to return, to do items stacked up, emails overflowing, meetings, marketing and sales planning to fill the pipeline. Itās all in a dayās work. But what if one day you woke up and noticed that the volume of work was notably less? Iām sure youād be relieved for a bit. But then each day,…
Travelers Take Flight to World Wikia – a Free, Editable Travel Directory
Gil Penchina of Wikia just gave me a heads up on their latest announcement. Travellers and contributors to its recently launched World Wikia project have already compiled over 1,000 original articles in less than one month. For those unfamiliar with the launch, World Wikia is a free, fully editable worldwide guide of places to go and things to do. The home page for World Wikia greats visitors, “Welcome to World Wikia a free travel directory that you can edit.” It…
