What started as a Twitter thread evolved into this post. Human interactions have expanded online over the last two decades. Instead of improving communication and strengthening close ties, it’s made the world move faster, communicate with less depth, and connect with people we’ll never get to really know. Perhaps, this is a time to rethink how we communicate and connect online to improve how we do so in the physical world as well. Community over commodity. Communication is an art,…
USAToday Explores the Rapid Renewal of Live Social Media Video in Times of the Coronavirus
Jefferson Graham of USAToday explored the renewed phenomenon of live social video in the era of Coronavirus. He interviewed Brian to discuss its impact and also, whether live social video thrives in a post Coronavirus world. Here’s an excerpt: Independent analyst Brian Solis says live viewership had taken a dip and was rediscovered for a simple reason: “The idea of live rekindles the early sense of social media,” he says. “It feels good to be with people.” And Live…
New Text-Based Conversation Platform Community Strives To Deliver What Social Media Promised, One-To-One Relationships
My friend Jefferson Graham of USA Today reached out to talk about Community, a newĀ conversation platform that promises direct and instant communication at scale between a brand, celebrity, artist, personality and their ‘community’, via text messaging. Cue the record scratch. Text messaging? But we live in a world of social media…you know, “social” media? The great social experiment that is social is still evolving. Some might argue that in many ways, platforms have cultivated anti-social behaviors. Don’t get me wrong,…
One Important Social Media Trend We Need to Think More About in 2020
It’s that time again where we explore what’s new and possible in the new year.Ā My dear friend Lee Odden assembled a stellar panel of experts to share predictions and trends forĀ social media marketing in 2020. While I’m not a social media marketer, I study how social media and digital trends are reshaping the human network and society online and offline. I’d like to share my thoughts with you here. I’d also love to hear your predictions and trends for the…
Talking Influence Article on Instagram Hiding Likes Includes Response Quote From Brian Solis
Solis is quoted among numerous industry experts in a Talking Influence piece by Joele Forrester on Instagram test hiding like counts globally ā and what the change could mean for the future of the social media platform. The article is called āIndustry Responds to Instagram Hiding Likes.ā Forrester begins by explaining that back in April 2019, Adam Mosseri, CEO of Instagram, announced that Instagram will be testing hiding likes from the public eye in certain countries. While the platform has…
Themediaonline Article on Client/Agency Relationships References Brian Solisā āDigital Darwinismā
In an article on Themediaonline by Herman Degener titled, āWe need to like you: why client/agency relationships matter,ā the author makes reference to Solisā concept of ādigital Darwinism.ā He mentions it after discussing the premise of the article in a question: āJust how relevant, or valid, is the client-agency relationship these days?ā Degener writes: āThereās a saying that Brian Solis coined called digital-Darwinism, itās when technology and society evolves faster than humans. Scary, I know. But similar to how we…
The Beginning of the End of Likes: Instagram Expands Tests Removing Likes from Public View to U.S.
Instagram CEO Adam Mosseri announced that the platform will start hiding “likes” for some U.S. users starting this week. This is an extension of a rolling test in seven countries around the world over the last several months. This is the moment that Mosseri shared the news. As you can hear from the audience reaction, it’s unclear how the market is going to react.https://twitter.com/WIRED/status/1192962986224128005 At face value, the move is commendable. Hiding likes is aimed at helping Instagram become “the…
The End of Traditional Marketing and the Beginning of What’s Next
Congratulations to Carlos Gil on the release of his new book, “The End of Marketing: Humanizing your brand in the age of social media.” Carlos is a long-time friend and I was genuinely appreciative when he asked me to write the foreword for his first book. All I asked was that I could share the foreword with you upon the book’s release. I hope it helps you! This is the end of what was and the beginning of whatās next…
Your Online Behavior Funds a Social Currency and Creates a Digital Credit Score
The Black Mirror “Nosedive” episode is a very real depiction of a possible future of our digital and physical worlds. In fact, there are semblances of it forming in China right now. How you use social media can be collected into a social credit score. Your rating on Uber or Lyft aren’t the only systems tracking your digital behavior and transactions. What you create and curate, what you do, what you say, what you don’t say, who you know, can…
Meltwater Quotes Brian Solis in Article About User/Consumer Behavior
In an article by Wesley Matthew on the Meltwater site called āTackling Trends in User Behaviour: Whatās Hot and How to Stay on Top of It All,ā the writer quote āthe famous wordsā of Solis to support his thesis exploring the changing behaviors of consumers in an ever-shifting digital landscape. Solisā quote is short but to the point, and, in Matthewās estimation, ring true for various touchpoints: āSocial media is about sociology and psychology more than technology.ā Matthew uses the…
