2010 will be forever commemorated as the year Twitter matured from a cool but undecided teenager into a more confident and assertive young adult. While there’s still much room to mature and develop, Twitter’s new direction is crystallizing. With a new look, Dick Costolo as the new CEO, and an oversold new advertising platform, Twitter is growing into something not yet fully identifiable, but formidable nonetheless. At a minimum, Twitter is an extension of each one of us. It feeds…
(R)evolution: Katie Couric on Privacy and Personal Branding
In a landmark discussion where traditional media meets social media, we find ourselves realizing just how much we have yet to learn and also define. This is indeed our time to influence how new media evolves and also how it affects who we are and how we communicate with one another. The final installment in this series with Kate Couric, anchor and managing editor of the CBS EVENING NEWS WITH KATIE COURIC, takes us away from the discussion of social…
(R)evolution: Katie Couric on Fact-First Journalism and Digital Identity
We live in interesting times and among today’s catalysts spurring excitement and concern are social media…for it, as a movement, is a great equalizer. Now, here we are, challenged to rethink what we know and think we know in order to compete for relevance now and in the future. As we heard in Part 1 of (R)evolution, we are witnessing the impact of social media on journalism and understanding how news travels differently through social graphs. In Part 2 of…
Introducing Your Friends, Fans and Followers
Social Media is among many things, our gateway to discovery and interconnection. While social networking may seem trivial, truth is that we get out of it what we put into it. But this goes beyond the time and energy we spend on day-to-day participation. Our investment in social media earns its largest dividends when intent and purpose meet personification and engagement. We are defined by what we share and who we know and in the world of business, media, and…
Engage Now Available on Audible.com
Have some time to spare? More specifically, do you have 12 hours and 50 minutes available? If so, I’m happy to share some great news…Engage is finally available on Audible.com. Engage was written to help you find the answers…that only you can answer. It places the you at the center of social media’s impact on your business and hopefully inspires you to become the expert you once relied upon for direction and insight. Whether you’re a champion, a leader, or…
(R)evolution: Mark Burnett on the Art of Storytelling
Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media. During Blogworld Expo, I had the opportunity to share the stage with Mr. Mark Burnett, a groundbreaking television producer, perhaps best known for creating and producing industry-defining reality television shows such as Survivor and The Apprentice. On stage, we spent an action-packed hour discussing his experiences and how he transformed his ideas into successful realities. Immediately…
Lexus Debuts Darkcasting: A New Social Web Series
I recently had the opportunity to work with the Lexus team on an creative new project, Darkcasting, the company’s new social web series designed to launch the Lexus CT 200h. The Lexus CT 200h is a new compact full hybrid, equipped with some very compelling features as well as various driving and atmosphere modes to suit the many moods of the person in control – seriously. I was cast in the series without obligation to blog or tweet. But, I…
Will You Lead, Follow, Ignore? The Choice is Yours
Yes, while it’s a bit dramatic, its design is intentional. This is a rare moment in history where, if we take “social” media out of the discussion and we stop looking at Twitter and Facebook for just a moment, we can focus on what’s truly important. Right here, right now, what makes this time so special, is you… This is about empowerment. This is about not just having a voice or the ability to express it, but to connect people…
Introducing The Conversation Prism Version 3.0
If a conversation takes place online and you’re not there to hear it, did it really happen? On August 5, 2008 JESS3 and I introduced version 1.0 of The Conversation Prism. Today, I’m proud to announce The Conversation Prism Version 3.0. With the introduction of 3.0, our view of the social media panorama is updated and also reflective of the real world that is embracing and organizing the social Web. One of the aspects that make social media so fascinating…
The Great Brand Dilution
For decades brands basked in the glory of control, control over consumers’ perceptions, impressions and ultimately decisions and ensuing experiences. Or better said, business leaders enjoyed a semblance of control. While businesses concentrated resources on distancing the connections between customers, influencers and representatives, a new democracy was materializing. This movement would inevitably render these faceless actions not only defunct, but also perilous. Fueled by the socialization of media, content and connections served as the foundation for this new democracy and…
