Studying the impact of innovation on business and society

(R)evolution: Mark Burnett on the Art of Storytelling

Welcome to the (R)evolution, a new series that connects you to the people, trends, and ideas defining the future of business, marketing, and media.

During Blogworld Expo, I had the opportunity to share the stage with Mr. Mark Burnett, a groundbreaking television producer, perhaps best known for creating and producing industry-defining reality television shows such as Survivor and The Apprentice. On stage, we spent an action-packed hour discussing his experiences and how he transformed his ideas into successful realities.

Immediately following, he joined me for episode 9 of (R)evolution to explore the emerging era of “reality,” where we are the new stars of a very public, social “me”dia production. We discussed the challenges and opportunities facing individuals and organizations and how we can steer experiences to foster meaningful engagement, relationships, and impact. His perspective very much defines how we must weave compelling and engaging storytelling to foster the convergence of media and the future of unscripted drama on the web.


Andrew Landini, Producer
Adam Eckenfelder, Audio Tech/Re-Recording Mixing


Mandalay Bay, Las Vegas

Past Episodes:

1: Empowered with Josh Bernoff
2: Silicon Valley vs. The World with Sarah Lacy
3: Rick Bakas on Social Media, Wine and Community
4: Charlene Li on Open Leadership
5: Michael Fertik on Privacy and Social Networks
6: Philip Kaplan on Social Commerce and Influence
7: Scott Monty Steers Ford to Social Relevance
8: Frank Eliason on the Social Business and Customer Service

Photo Credit:

Steve Hall, Mark Burnett at Blogworld Expo

Connect with Brian Solis on Twitter, LinkedIn, Tumblr, Facebook
Please consider reading, Engage!: It will help you find answers to your questions…

10 COMMENTS ON THIS POST To “(R)evolution: Mark Burnett on the Art of Storytelling”

  1. Art of Storytelling good lesson from Mark Burnett and @brainsolis I heard at Blogworld but so good to listen again.

  2. It's a worth while to read your article, thanks

  3. Great interview. I have to say that the most relevant part for me as a small business owner was your closing remark, Brian. That it’s easy to get followers. Anyone can do that. But what requires great tenacity and skill is to maintain the audience over time. To continually excite, challenge and surprise people with the type of information and conversation that not only interests them, but that truly enhances their lives.

    When we as small business leaders can make lives better, more enjoyable, easier to manage, and fun, we have succeeded in helping to make the world a better place. And when we do that consistently and over time, we not only have an audience, but we create positive change in the world. And that’s what makes social media such a powerful force for good. Thank you for leading the way.

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