Chris Heuer, Shel Holtz, and I recorded number 16 in an ongoing series that discusses the New Media Release aka Social Media Release aka hrelease. In this episode, we were joined by Shannon Whitley, who is now heading up the Working Group for defining the hrelease standard. We discussed the state of the SMR, current examples of SMRs in action, as well as the plans for the Working Group moving forward. Whitley has been very passionate about the social media…
New Media Release Cast #15 Now Online – Evolution of the Press Release
It’s been a while since we last recorded the NMRCast, but with the growing discussions around the new media release, we felt it was time to reignite the conversations. The NMRCast was initially started to document the evolution of the press release in today’s social landscape. It reviews the strategies and experiments driving the social media release aka new media release so that PR professionals can learn from each other in order to improve how we share news and information…
WebGuild Hosts SEO for Web 2.0 at Google HQ
Daya Baran, president of WebGuild, let me know about an event that they are hosting on November 29 at Google. Event focus: * How web 2.0 companies can increase their traffic and ranking using search engines. * Why all content can’t be tucked away behind a membership login? * How to open up internal data to the search engines without compromising user privacy? * Structural barriers limiting indexability and maximizing the spiderability of web sites. Event description: Web 2.0 is…
How to Write a Social Media Press Release – Part II
“How to Write” a Social Media Press Release Template Now Available In Honor of the 100th Birthday of the Press Release, New Worksheet Explains Social Media and the Process of Writing SMPRs See example, history, and additional information here. I. Headline: Insert a short, compelling headline that features keywords, not buzzwords, to attract attention and legitimate interest by those who cover your space as well as potential customers. II. Sub Headline: The Subhead should further explain why someone should continue…
The Evolution of Social Media Press Releases – NMR Cast #10
Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. The New Media Release Podcast, episode 10 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” Content Summary: Chris Heuer, Brian Solis, Shel Holtz. talk about Social…
The Evolution of Social Media Press Releases – NMR Cast #9
Chris Heuer, Shel Holtz, and I recorded the latest edition of the New Media Release NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. The New Media Release Podcast, episode 9 can be downloaded here, heard directly from the FIR page, or subscribed to via the NMRCast feed. Also, the Apple iTunes subscription is now available here or by searching for NMRCast at the Apple iTunes store under “podcasts.” If you subscribe to the FIR “everything” feed, however, this podcast…
WebGuild Annual Conference – Ram Schriram Keynote
It was billed as an alternative to O’Reilly’s upcoming Web 2.0 conference in San Francisco. Was it? No. Was it related to Web 2.0? Not really. Was it still useful? Yes. Bambi Francisco and Roland Vogl, Esg. For a “Web 2.0” event however, it had a completely different group than I’m used to seeing. It seemed to mash veteran Silicon Valley professionals with up-and-coming Web 2.0 entrepreneurs. But, that’s OK. It was still, for all intensive purposes, a valuable event;…
This Thursday, WebGuild’s Annual Conference – Web 2.0, The New Web
I’m going through my calendar of upcoming events, and it looks like I’ll have time to make it to the WebGuild 2006 Annual Conference: Web 2.0 – The New Web. Since I am not invited to O’Reily’s Web 2.0 conference (like the rest of us), I’ve decided to attend the WebGuild event, especially since much of the content and speaker line-up is similar – not to mention the vast contrast in price, $239 compared to roughly $3,200. This event is…
The Evolution of Press Releases – NewMediaRelease (NMR) Cast #8
I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast for Shel’s award-winning For Immediate Release (FIR) podcast. NMRCast #8 is available online here. Participants: Chris Heuer, Brian Solis, Shel Holtz. Content summary: Chris provides an update of the working group’s progress. We discuss the role of tags in the social media release. A discussion of Sun Microsystems CEO Jonathan Schwartz’s letter to the SEC seeking approval for blogs to serve as a channel for material…
The Evolution of Social Media Press Release Distribution and Technorati Tags
As the future of Social Media Press Releases takes shape, it will take a community effort to keep it on track as well as encouraging mass adoption. As part of the Social Media Club along with Chris Heuer and many others, I’m surrounded by industry visionaries who are pushing the movement forward, while also broadening the overall industry opportunity for Social Media in online public relations. We’ve also recently formed a Working Group to help establish an industry standard for…
