Studying the impact of innovation on business and society

Tag: pr 2.0

Sprout Adds Fuel to the Widget Economy

Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks. I was originally introduced to the service at DEMO08 in January and was immediately blown away. We live in the widget economy and people today are empowered and compelled to lift and place encapsulated content and experiences from one place to another, however and whenever they’d like. With SproutBuilder, you can now build your own custom,…

The Essential Guide to Social Media Translated into French

Francois Ramaget of Aspect Consulting translated The Essential Guide to Social Media into French and has made it available as a free download here. Thank you Francois! The Essential Guide to Social Media is a “quick start” overview of how to listen and participate in social media and new media marketing. Last year, Yuri Aksyonov translated The Social Media Manifesto into Russian. You can find it here. If you haven’t already had a chance, be sure to read, The Art…

Intel Insiders to Advise Intel on Social Media Strategies

You’ve heard of Intel Inside, the now legendary marketing program that intelligently convinced consumers to make purchasing decisions based on the chip that powered their PCs. Now, I’m proud to introduce the new Intel Insiders program, a new initiative that extends the company’s genuine intention of reaching and engaging with people, while freely trusting the brand’s future to the very people who can and will shape it. Not only am I proud to introduce the Intel Insiders program, I’m also…

Perception is Everything

It’s not just about what you want me to think, it’s about what I hear and in turn, share with others. You can help shape my perception and perhaps, even influence it, but my perception is defined by my experiences, thoughts, beliefs, predispositions, and personal agenda. Tell me again why I should listen to you? Connect with me on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, FriendFeed, or Facebook.

How Should I Read This? Is This the Future of Social Media Marketing?

Dear Brain solis, (Yes, notice the typo. I’m a smart guy, but I haven’t flirted with changing my name yet.) XXXX provides holistic and synergistic blend of traditional online marketing and emerging social media based buzz marketing (wait, is that one sentence? And, is this a new category, Emerging Social Media Based Buzz Marketing?!), to help its clients derive maximum value from their marketing dollars. For example, our understanding of the key words for any client will be useful not…

Keep on Rocking in the Free World – Why I Blog

For the past year 18 months, I’ve been part of the Social Media Collective, a group of forward-thinkers sharing their thoughts, ideas, vision and observations on the rapidly evolving New Media and Social Media landscapes. The community is simply called, SocialMediaToday and it’s a tremendous resource for veterans and emerging professionals alike. Co-Founders Jerry Bowles of Enterprise Web 2.0 and Robin Fray Carey of Carey Publishing Group have done a wonderful job of aggregating great voices into one action-packed place…

Wire Services Bypass Bloggers and Journalists

Whether you like it or not, the headline is true… Looks like I wasn’t the only one to receive an interesting email from BusinessWire, ReadWriteWeb already ran a story about it. BusinessWire is a press release wire service that, among other things, is one of the largest players in the industry for distributing news and content between PR and journalists, analysts, bloggers, investors, and other wire subscribers. Basically, BusinessWire is proactively claiming that companies and marketers can use the distribution…

Alltop Aggregates Influential Voices Across the Web

  I was alerted earlier by good friend Todd Defren, that I have been included in the Alltop index of top sites on the Web. Wow, thank you! I don’t know what to say. It’s a pretty incredible group of voices and I’m more than flattered to be included. So, allow me to officially introduce Guy Kawasaki‘s latest startup, Alltop. Guy at last year’s Gnomedex Like POPURLs, Alltop aggregates stories from “all the top” sites on the Web. They’ve grouped…

THE SEMMYS Recognize The Social Media Manifesto

I guess I must have been running a bit too fast lately, because I missed the fact that “The Social Media Manifesto, The Future of Corporate Communications,” made the finals for THE SEMMYS. Had I known, I would have asked for your help during the voting process 😉 THE SEMMYS tracks and ranks the year’s best posts in search engine marketing. Quite honestly, I was happy to be included in the finals. The manifesto finished as a runner up to…

Blog This! December 11, 2007

Social Media Starter Pack Chris Brogan is one of the most social media aware person I know. He doesn’t just theorize, he’s engaged. Learn from him. What Makes a Social Media “Expert”? Justin Kownacki ponders what makes a Social Media expert. Project da vinci Andy Lark announced Project da Vinci which has at it’s core the selection of WPP to create a global marketing agency for Dell. Facebook Not Understanding Opt-In is Like Universal Missing Digital Music Chris Heuer explores…

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