“Character is destiny.” This is the ironic tagline for Peeple (I’m not linking to it), a new app that wants to be the āYelp for peopleā allowing anyone to rate you āprofessionally, personally and romanticallyā as long as they have 1) a Facebook account, 2) your phone number and 3) that theyāre a real person. Iām not kidding. This is a real app that is one-to-two months away from impacting your social, professional and dating graphs all because two…
What Do You Stand For? #WDYSF
To change, to make things matter to real people, everything must begin with a new perspective and approach. Ask yourselfā¦What do you stand for? Itās an important question you must answer before expecting anyone to stand alongside you. #WDYSF What is the value you wish to add? What is the value you wish to take away? How does engagement make things better or create new possibilities and opportunities for all involved? No matter how much we say or create, it…
Made in Detroit: How Shinola’s Good Ole Fashioned Business Values Outperform the Status Quo
You don’t know shit from Shinola. Ever heard that saying before? ThisĀ World War II era colloquialism caused a movement to revive the American watchmaking industry and with it bring to Detroit yet another chapter in its storied history in manufacturing. This year at SXSWV2V, I was fortunate enough to interview Shinola president Jacques Panis live on the main stage. He’s not only the president of a thriving lifestyle company contributing to the resurgence of Detroit, he’s also incredibly genuine and…
Every Company is a Cloud Company: The Relationship Between Technology and the Future of Business
People first. Thatās where this discussion begins. My guest on this episode of Revolution is NetSuite CEO Zach Nelson. For running one of the leading companies in the cloud business software game, Nelson is among the more grounded and sincere technology executives Iāve sat down with in quite a while. We didnāt discuss innovation, speeds and feeds or key differentiators of NetSuite versus other companies, instead we looked at people, why and how they run businesses, and how technology enables…
A Return to Simplicity, Empathy and Imperfection in Communication: Human to Human #H2H
Guest post by Bryan Kramer, author of the new ebook, “There is no B2B or B2C: Human to Human” and CEO of PureMatter Marketing has become so complex, in segmenting audiences into āB2Bā (business to business) and āB2Cā (business to consumer). Being here in Silicon Valley, surrounded by titans of technology like Google, Facebook, Cisco, Twitter, LinkedIn and eBay to name a few, Iāve observed a downhill slope of complexity in marketing communication. This, plus the rise of social, digital…
Exploring the Fifth and Sixth P of Marketing
For years Iāve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of āPsā and whether or not theyāre still relevant. I suppose thatās a debate for another time. Instead, Iād like to introduce of two additional Ps that will propel a decades old concept and modernize it for a social economy. Truth be told,…
The 5th P of Marketing is People: Engagement begins within
Guest post by Danna Vetter, VP, Consumer Strategies, ARAMARK – Part 2 in a series There are no stronger or truer words in the business world: your people are your product. It sounds so simple, yet time and time again, companies make decisions and take action without including the pieces that make them whole. You are the sum of your parts. With the support and influence of your people, you can accomplish anything at a company. So at a large…
From Social Graph to Interest Graph: Twitter Tells You Who to Follow
Twitter is introducing a new Tab to its redesigned social dashboard. Depending on which test you’re part of, you may already see “People” or “Find People” just to the right of the Messages link at the top. This new feature is the culmination of Twitter’s work to enhance your experience within the rapid-fire micro information exchange. While this isn’t Tweet-stopping news, it is important. By clicking through, we open a window that allows us to look beyond our egosystem to…
Video: The New Influencers, Does Old School Media Get It?
In part seven of a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I review the rise of the new influencers (you and me) and how traditional media can adapt to the democratization of content creation and curation. As new media creates a bottom up (r)evolution, the top-down methodologies of publishing are forced to adapt. Consumers are now in full control of defining their own experiences, with whom they connect,…
Video: Introducing the 5th “P” to the Marketing Mix — People
I recently sat down with Chris Beck, founder of 26dottwo, a digital media agency in the San Francisco Bay Area for a in-depth discussion on the state and future of social media. We examine a broad range of topics that explore the impact of the social economy on business, culture and the democratization of influence. In this installment, we discuss “people” as the 5th “P” in the marketing mix.Ā While this is a subject that’s been discussed over the years,…
