In the era of the “new” social Web, communications is actually evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions. Over the years, communications has evolved into a one-way distribution channel that broadcasts messages at target audiences. In the process, communications stopped being about communication, focusing instead on the marketing aspects of top-down message push and control, what we now commonly refer…
The Art of Conversation – Thoughts and Observations
We all purport to be social media experts these days, yet most of us are truly students. Many of us overlook some of the most rudimentary elements that define and inspire the socialization of content, especially the social sciences involved with observing the culture, behavior, and conversations within online societies. We’re excited, and maybe even obsessed, by the tools. We frantically rush from service to service in an exhausting attempt to keep up with our peers, fearing that we may…
Gary Vaynerchuk Puts the Social in Social Media
Shot at SXSW08 If there’s one person who personifies the words, “Internet Rock Star” or “Internet Famous,” there’s no need to look any further than Gary Vaynerchuk, host of WineLibraryTV. Gary is the epitome of the old adage, “If I can do it, anyone can do it.” Vaynerchuck’s passion, dedication, and perseverance has given way to success that has yet to reveal it’s full potential. He’s moving on up… The Web is fertile ground for those who can transcend its…
Taking a Moment to Promote Now Is Gone
What a week! On 11/27, I joined Mike McGrath and Geoff Livingston on Digital Society, McGrath’s show on BlogTalkRadio, to discuss our book Now is Gone and the principles and strategies on how to use social media to engage your customers. Then it was off to the annual PRSA Media Predicts event at the Computer History Museum in Mountain View. It was nice to catch up with old and new friends. I made sure to pass around Now Is Gone…
Conversational Marketing Versus Market Conversations
The much discussed and highly revered Cluetrain Manifesto is proving to be more relevant than ever. As Social Media becomes more pervasive in marketing, it’s imperative that we become gatekeepers to prevent opportunistic marketers from bankrupting the conversation economy. As someone noted, aren’t all marketers opportunistic? Yes and no. It’s the difference between leveraging an opportunity because you can bring value to the discussion vs. selling an opportunity simply because you can capitalize on it. Jakob Nielsen added a unique…
Social Media Manifesto Makes Junta42’s Most Popular Articles of the Week
The Future of Communications – A Manifesto for Integrating Social Media into Marketing is still going strong, and I hope it continues to do so. Things have such a limited lifespan in the blogospere these days, that I am happy to see that it is still making the rounds. Junta42 promoted the article as one of its featured articles for the week in an email newsletter that was sent to site members. Junta42 is new expert and user-generated search engine…
Social Media Manifesto Translated into Russian
The Future of Communications – A Manifesto for Integrating Social Media into Marketing is now available in Russian. Thanks to Yuri Aksyonov for the translation. You can find it at PRweb. For those of you looking for the English version, click here. Stay tuned for additional languages!
Social Media is Transforming Marketing and Public Relations
I had the pleasure of recording a podcast with Jennifer Jones for PodTech‘s award winning Marketing Voices show – one of my favorite podcasts out there. Jennifer is a class act and is one of the leading examples of how industry veterans can migrate and excel in the world of new PR. We discussed my recent paper, “The Future of Marketing: How to Integrate Social Media into Marketing” and how to help PR professionals embrace the shifts in taking place…
Defining Social Media
After publishing, “The Social Media Manifesto, A Manifesto for Integrating Social Media into Marketing,” I decided to take a short break. I wanted it to reside online for people to discover before it was pushed down the page with every post to follow. Afterall, we do have a very short attention span these days and the important posts that exist across the blogosphere are unfortunately quickly forgotten. But that’s the point of the manifesto. There are conversations taking place across…
Tech PR War Stories and The Social Media Manifesto
This week, I joined the Tech PR War Stories podcast with David Strom and Paul Gillin to discuss my recent article, The Future of Communications – A Manifesto for Integrating Social Media into Marketing Manifesto. While many discuss the need to engage, or review the benefits and disadvantages of social media, I’m focusing my efforts on the specifics of conversational tools and the sociology of transparent engagement to help those who want to learn how to participate instead of market….
