Last weekās Salesforce Live for Retail and Consumer Goods event was packed with great advice to help consumer goods companies and retailers accelerate out of crisis and to growth. Here weāre sharing the highlights. Retail and consumer goods companies face very different challenges and opportunities at the moment, dictated by both a businessās ability to move quickly and innovate, and whether its target industries are distressed or surging. But regardless of a retail or CG brandsā current opportunities or challenges,…
USAToday Explores the Rapid Renewal of Live Social Media Video in Times of the Coronavirus
Jefferson Graham of USAToday explored the renewed phenomenon of live social video in the era of Coronavirus. He interviewed Brian to discuss its impact and also, whether live social video thrives in a post Coronavirus world. Here’s an excerpt: Independent analyst Brian Solis says live viewership had taken a dip and was rediscovered for a simple reason: “The idea of live rekindles the early sense of social media,” he says. “It feels good to be with people.” And Live…
Coronavirus is bringing live social media video and humanity back into the spotlight
During a pandemic, when you’re asked to stay home for a long period of time, it’s only natural that humanity would find ways to come together. To say that people would flock to the internet, on-demand video, and social media was a given. When it comes to work, it was inevitable that employees would convene around remote working, messaging, and virtual meeting platforms. Conversations about enterprise social networks (ESNs) from the “enterprise 2.0” days are even making a comeback. Now,…
It’s Time to Break Free from Digital Distractions: A Live Interview with Digital Trends
On February 22, I had the privilege of being interviewed by Greg Nibler of the daily video podcast Digital Trends Live about my upcoming book, Lifescale: How to Live a More Creative, Productive and Happy Life. (Video at the end.) Digital Trends is a Portland, ORE technology news, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and podcasts about technology and consumer electronic products. They help readers and those who tune into their programming keep…
The Insiderās Guide to Digital Transformation and the Path to Innovation
For those who do not know, Altimeter Group was acquired by Prophet, a brand strategy consultancy, in July 2015. The partnership doesnāt change Altimeterās agenda. In fact, our research will only expand and scale. Recently Prophet hosted an event to discuss trends in customer experience and digital transformation. It was held in Minneapolis with some of the top local companies in attendance. Co-presenting with me was Chris Finlay, Director of Experience Design and Product Innovation UnitedHealth Group, and author of…
Live Video Streams Go Mainstream
In April 2007, I wrote a series entitled “You.tv” that documented the transformation in user-generated online video from episodic content to live broadcasting. Over time the You.tv movement would come to be known as lifecasting, live streaming, or live casting, as it shared with viewers everything the Webcam captured, as it happened. Since then, live streaming has evolved from nichecasting to mainstream broadcasting, with more and more individuals, and now celebrities and businesses, live casting video streams to viewers across…
Zappos is Powered by The Empowerment of Employees
Yesterday I spoke at Zappos Insights Live, an inaugural conference that offered a unique opportunity to learn about the spirit and culture of Zappos through a two-day immersion program. To say it was brilliant would be an understatement. And, I believe this is just the beginning. Itās incredibly clear that Tony Hsieh doesnāt just profess his belief in happiness and service; his entire organization lives and breathes it in everything they do. While Zappos the company is indeed “powered by…
Local Broadcast News Goes Social
I received a note from Andrew Finlayson, Vice President and News Director for Fox News Chicago – WFLD Television – myFoxChicago.com Finlayson is part of a small, but dedicated and innovative team of journalists in Chicago who are reinventing how we view broadcast news. Think of it as cable news TV meets Twitter meets uStream, meets Friendfeed. LiveNewsCameras.com is an online portal that lets people watch news as it happens anywhere in the world by aggregating the video feeds from…
You.tv, A Series on Lifecasting – Part III
In the first post, we explored the meteoric evolution in online video, dating back to Web 1.0 with JenniCam, We Live in Public, and DotComGuy and now in Web 2.0 with the launch of the incredibly popular Justin.tv. In the next chapter we dove into ustream.tv, which is the first online network to combine Youtube with 24/7 livecasting capabilities aka lifecasting aka livestreaming, a la Justin.tv. Since the last article, You.tv continues to blossom into a full-blown media category that…
