“Innovation starts with understanding who people are becoming, because in there are the insights into how they shop and why.” – Brian Solis, principal analyst at Altimeter Group Not too long ago, I had the opportunity to present my vision for retail innovation and shopper experience at “The Summit” hosted by AT&T in Dallas. Following the event, the AT&T Editorial Team, published a written summary and also a video highlight reel of my talk. I wanted to share them with…
PhocusWire: Quote of the Week
Analytics app PhocusWire recently chose a quote from Brian Solis as their Quote Of The Week, which he originally shared during an interview with the blog earlier that week. Excerpt: Innovation right now, unfortunately, and customer experience, are looked upon as cost centers when in fact they are investments in the future. Read entire article at PhocusWire
PhocusWire: Reimagining Customer Experience, Part 2: Brian Solis on Iteration vs. Innovation
Mitra Sorrells of travel-research website PhocusWire recently conducted an extensive interview with Brian Solis concerning customer experience, strategy, the unique challenges of mobile marketing, and a lot more.
TV(R)EV: Five Takeaways From VidCon For Brands, Influencers And The Rest of Us
David Bloom of the video industry blog TV(R)EV recently covered the 2018 VidCon event, and extensively quoted Brian Solis’ keynote address concerning how influencer marketing is useful for more than just the top of the funnel.
CMO.com: How Leading Retailers Are Responding to Digital Disruption
Giselle Abramovich at Adobe’s CMO.com, a blog devoted to marketing topics, recently covered Brian Solis’ newest report for Altimeter Group, which looks at leading trends in retail innovation.
Perspectives: Reimagining space and experience In the future of retail
I just finished researching innovation trends in retail. It took over a year to complete and honestly, the insights shared in it are applicable to every industry. Please download, read and share it with your colleagues, even if you’re not in retail. It’ll help. Recently, I was invited to present my findings on retail innovation at The Summit hosted by AT&T. I also cut right to the heart of the matter, that what we’re really talking about is change. How…
We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there
It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to…
The Importance of Having a Purpose in Digital Transformation and Innovation
So many companies are investing in digital transformation and corporate innovation strategies to compete for the future. They’re typically led by technology and aimed at growth areas such as customer experience (CX). In actuality, these efforts are most often not that innovative…they’re a bit more iterative than groundbreaking. That’s ok, but these times necessitate a balance of innovation and iteration. Many organizations are simply investing in new technologies and expertise to simply modernize legacy models, processes and systems. However, to…
The Human Dimension of Innovation and Digital Transformation
Any time I get to visit Madrid, Spain (España!), I take it. It’s where my mother was born and it’s where much of my family still reside. I used to visit every other year going back to my earliest of years. I miss it, I miss my family and I hope to visit again soon. During my last trip, I had the opportunity to partner with BBVA and Oracle to present to executives from Spanish companies on the state and…
Experience Innovation – Designing for the X Factor in Customer Experience
Coming up in Silicon Valley during the 90s and early 2000s was special for a geek like me. I moved to Northern California from LA in 1996. Tech and startups were at the time fledgling in Los Angeles but still exciting. I would later return to help catalyze the startup ecosystem. My goal at the time was to plug into the startup garage capital of the world. By then, there were already storied landmarks that one would have to visit….
