Alison DeNisco Rayome of tech publication ZDNet recently did a look at clothing retailer Neiman Marcus’ efforts at tech innovation, and interviewed Brian Solis about the details.
Repeat Customer Podcast: How Sephora created a futuristic, omnichannel customer experience
Brian Solis was recently featured on Zendesk’s “Repeat Customer” podcast, giving the hosts a behind-the-scenes look at cosmetics success story Sephora.
Digital Transformation: Strategies for Success
Brian Solis on Digital Transformation, “Transforming businesses through digital innovation — blazing through dreams, disruption and delivery.”
Evolving customer behavior gives retailers insight into innovation priorities
“Innovation starts with understanding who people are becoming, because in there are the insights into how they shop and why.” – Brian Solis, principal analyst at Altimeter Group Not too long ago, I had the opportunity to present my vision for retail innovation and shopper experience at “The Summit” hosted by AT&T in Dallas. Following the event, the AT&T Editorial Team, published a written summary and also a video highlight reel of my talk. I wanted to share them with…
PhocusWire: Quote of the Week
Analytics app PhocusWire recently chose a quote from Brian Solis as their Quote Of The Week, which he originally shared during an interview with the blog earlier that week. Excerpt: Innovation right now, unfortunately, and customer experience, are looked upon as cost centers when in fact they are investments in the future. Read entire article at PhocusWire
PhocusWire: Reimagining Customer Experience, Part 2: Brian Solis on Iteration vs. Innovation
Mitra Sorrells of travel-research website PhocusWire recently conducted an extensive interview with Brian Solis concerning customer experience, strategy, the unique challenges of mobile marketing, and a lot more.
TV(R)EV: Five Takeaways From VidCon For Brands, Influencers And The Rest of Us
David Bloom of the video industry blog TV(R)EV recently covered the 2018 VidCon event, and extensively quoted Brian Solis’ keynote address concerning how influencer marketing is useful for more than just the top of the funnel.
CMO.com: How Leading Retailers Are Responding to Digital Disruption
Giselle Abramovich at Adobe’s CMO.com, a blog devoted to marketing topics, recently covered Brian Solis’ newest report for Altimeter Group, which looks at leading trends in retail innovation.
Perspectives: Reimagining space and experience In the future of retail
I just finished researching innovation trends in retail. It took over a year to complete and honestly, the insights shared in it are applicable to every industry. Please download, read and share it with your colleagues, even if you’re not in retail. It’ll help. Recently, I was invited to present my findings on retail innovation at The Summit hosted by AT&T. I also cut right to the heart of the matter, that what we’re really talking about is change. How…
We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there
It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to…
