Studying the impact of innovation on business and society

ZDNet: How Neiman Marcus’s top-down innovation strategy transformed retail and increased revenue

Alison DeNisco Rayome of tech publication ZDNet recently did a look at clothing retailer Neiman Marcus’ efforts at tech innovation, and interviewed Brian Solis about the details.


The iLab in its current form is rare for an enterprise, Solis said. “Innovation centers often act in isolation,” he added. “They explore innovation opportunities, partner with startups, and pilot programs, not to the greater awareness or understanding of the organization at large. So one part of the organization becomes innovative, but others do not benefit from that work.”

Read entire article at ZDNet

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