Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brand’s social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.
IPFC Online: 50 Top Digital Influencers To Follow in 2019
French web agency IPFC recently released their list of the top 50 digital influencers they recommend that people follow in 2019, with Brian Solis coming in at #45.
Demand Gen Report: Podcast: The Future Of Influencer Marketing Is Influencer Relations
The podcast of industry publication Demand Gen recently had on Brian Solis as a featured guest, discussing the past and future of influencer relationships.
Fortune: Advertisers Are Giving People With 1,000 Instagram Followers Endorsement Deals
Fortune magazine recently looked at the phenomenon of advertisers offering endorsement deals to Instagram members with large followings, quoting from Brian Solis’ thoughts on the subject.
a.list: Influencer Marketing Focused On Long-Term Relationships, Hindered By Budgets, Report Says
Industry publication a.list recently took a look at Brian Solis’ Altimeter report on the current state of influencers, sharing conclusions along the way.
Campaign Middle East: Power Essay – Generation C: More than just a demographic
Ahmad Itani, CEO of Cicero & Bernay Public Relations, recently posted an essay at the Campaign Middle East website, looking in-depth at the so-called “YouTube Generation” and including extensive quotes from Brian Solis on the subject.
V by Viacom: What VidCon Revealed About the Future of Brand and Creator Collaboration
Nicole Bitette of Viacom’s “V” blog recently did an overview of 2018’s VidCon, and extensively quoted Brian Solis’ event keynote address.
The Interest Graph on Twitter is Alive: Studying Starbucks Top Followers
Social media is maturing as are the people embracing its most engaging tools and networks. Perhaps most notably, is the maturation of relationships and how we are expanding our horizons when it comes to connecting to one another. What started as the social graph, the network of people we knew and connected to in social networks, is now spawning new branches that resemble how we interact in real life. This is the era of the interest graph – the expansion…
Social Media Influencers are not Traditional Influencers
Source Guest post by Damien Basille, follow him on Twitter | Read his blog As more and more brands are moving all of their ad spend online, defining how influence affects their return on investment is necessary and must be done as soon as possible. While some are making inroads to define these calculations many are overlooking the fact that influence affects everything. Without factoring in the real issue of different types of influence you run into a number of…