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Fortune: Advertisers Are Giving People With 1,000 Instagram Followers Endorsement Deals

Fortune magazine recently looked at the phenomenon of advertisers offering endorsement deals to Instagram members with large followings, quoting from Brian Solis’ thoughts on the subject.


Principal analyst at Altimeter Group Brian Solis told PR News Online that 70 percent of consumers say that they’re influenced by friends and family members online, while only 32 percent claimed to be influenced technical “influencers.”

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