Several years ago as I was writing The End of Business as Usual, I researched how the customer journey was evolving. Specifically, I studied how traditional touch points compared to digital touch points and more so, how customers were hacking their way to desired outcomes. Along the way, I found that when it comes to “digital customers,” alignment in behaviors and preferences spanned generations beyond traditional demographics. At the time, I referenced this group of hyperconnected customers “Generation C” where…
Google’s Autonomous Driving Group Spins Out as Waymo; Becomes the Android of Self-Driving Cars
This week, Google surprised the technology and automotive industries by announcing that it would spin-out its self-driving vehicle group as a formal business unit under the Alphabet umbrella. What does Waymo mean? Waymo CEO John Krafcik explained at itsĀ press conference that the company name stands for,Ā āWay forward in Mobility.ā After years of speculation as to whether or not Google (now Waymo) would introduce its own fleet of self-driving cars, its now clear that the company will become an enabling partner…
Dial M for M-Commerce: Why Nowās the Time to Swipe Right for Mobile Revenue
Iāve said it before and Iāll say it again, mobile is the first screen, not the second screen. Design and invest accordingly. Tell me if youāve heard (or experienced) this one beforeā¦ Youāre in the market for a new product. Youāre on your mobile and you see something in social that prompts you to go online. You hop from page to page and site to site only to become increasingly frustrated with the process because the sites are incredibly difficult…
The Insiderās Guide to Digital Transformation and the Path to Innovation
For those who do not know, Altimeter Group was acquired by Prophet, a brand strategy consultancy, in July 2015. The partnership doesnāt change Altimeterās agenda. In fact, our research will only expand and scale. Recently Prophet hosted an event to discuss trends in customer experience and digital transformation. It was held in Minneapolis with some of the top local companies in attendance. Co-presenting with me was Chris Finlay, Director of Experience Design and Product Innovation UnitedHealth Group, and author of…
Introducing N3TWORK, A Mobile Television Network Powered by Interests and Context
Early on, I was one of the first analysts to explore the dynamics of the interest graph versus the social graph in social networks. Think Twitter vs. Facebook. I learned right away that interest graphs tend to share connections based on topics rather than relationships. I also found that every person possesses a series of 6-10 interest graphs that together form a social graph.Ā Google refers to these groupings as “Circles.” The notion of manually organizing people by interests though…
A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences
This is the story of when ZMOT met UMOTā¦ Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is…
Facebook Evolves from Social Network to Social Ecosystem
Every so often, Facebook hosts its f8, a conference in San Francisco aimed at developers, media, and partners. This year, in front of an audience of 2,500+, Facebook introduced its vision for the next year and beyond. With Mark Zuckerberg kicking things off, Facebook introduced a dozen or so new products organized into three including Facebookās update to Login, which gives people more control over the information they share with apps, Anonymous login, which offers a way for people to…
Stop Talking About Technology and Start Designing Experiences
As Joe Pine and Jim Gilmore wrote in the Experience Economy: Work Is Theater & Every Business a Stage, the future of business is less about products and more about creating experiences. That’s right. You’re no longer in the product business. Products are a by-product of experiences you set out to create. Products are also social objects that spark desirable relationships between you and customers and also among customers. The future of business is experiences. One year after launching What’s…
The Ultimate Moment of Truth and The Art of Digital Engagement
In 2012, Google along with Jim Lecinski published a fantastic book that explored how digital customers made decisions in what Google refers to as “The Zero Moment of Truth.” The ZMOT as it’s abbreviated, helps strategists discover relevant strategies and tactics on how to show up at the right place, at the right time and with the right content in a digital ecosystem. In a world where consumers “Google it” to begin their digital journey, ZMOT revealed that brands need…
New Digital Influencers: The Coming Youthquake
Elements of inspiration that went on to become my new book, Whatās the Future of Business, Changing the Way Businesses Create Experiences Blame it on the youth they say. Indeed, thereās a great assumption that the future of technology falls in the hands of emergent generations. The youth of today will someday represent the majority of consumers, employees and citizens. Thatās always the case, but what we donāt yet fully appreciate is just how different young adults think today. We…
