AInsights:Ā Executive-level insights on the latest in generative AIā¦. MultiOn AI represents a shift from generative AI that passively responds to queries to actively participating in accomplishing tasks The idea is this, tools such as ChatGPT are trained on large language models (LLMs). A new class of integrated, end-to-end AI solution is emerging to autonomously connect information, processes, digital experiences and outcomes as large action models (LAMs). MultiOn AI is a new class of tool that makes generative AI actionable. It…
Google’s Meena Chatbot Could Humanize Conversational AI, But Are Enterprises Ready to Invest in More Intuitive Digital Customer Experiences
TechTarget’s Don Fluckinger is a friend and a highly regarded tech journalist. He recently rounded up dome of the industry’s leading CX and AI experts to explore Google Meena’s next-generation conversational AI. He always brings together a great group for a productive and thoughtful conversation! For context, chatbots today are largely used in rule-based engagements, sitting onĀ top of structured data to perform a set of focused operations. They connectĀ customers to common information or facilitate everyday transactions. In the more effective…
TechTarget Asks Brian Solis About Google’s Meena AI Chatbot and Its Role in CX Innovation
TechTarget’s Don Fluckinger rounded up industry experts to explore Google Meena’s next-generation conversational AI. He always brings together a great group for a productive and thoughtful conversation. Leading digital analyst Brian Solis believes that Meena represents a potentially significant leap forward in conversational AI. Today, chatbots are largely used in rule-based engagements, sitting onĀ top of structured data to perform a set of limited operations. They connectĀ customers to common information or facilitate everyday transactions. In the more effective cases, AI is…
The 11 Digital Trends Shaping CX and Marketing in 2020
Each year, I help kick-off Brand Innovators Mega-Trends event during CES. In the opening keynote, I share the trends (and hopes) I would love brand executives to embrace in the new year. In 2020, the presentation focused on “11 Digital Trends Shaping CX and Marketing.” There are certainly more than 11 trends to follow, but in the context of this conversation, I focused on the convergence of AI, customer empathy, digital distractions and intentions, and the technology that connects the…
EA Puts Customers and Data at the Center of its Innovative Marketing Organizational Model
EA CMO Chris Bruzzo sees the direct relationships between customer experience, data, user experience and marketing as a new operational mode. That’s what I call X. Marketers who prioritize customer data in their work will find new opportunities to deeply engage their customers on a personalized level. And thatās what customers are now expecting from their favorite brands. But, marketers who simply use new technology to be on trend will find themselves limited to the same old thinking and results….
Brian Solis Quoted on Privacy at End of CNET article on Googleās Purchase of Fitbit
Solisā view on personal privacy in the digital age wrap a CNET feature by Richard Nieva about Googleās purchase of Fitbit. The article is titled, āGoogle pushes further into health care with Fitbit, raising new privacy concerns.ā The article begins: āGoogle’s $2.1 billion purchase of Fitbit signals that the search giant is intent on burrowing deeper into our lives, giving it access to some of our most personal health information. If the company’s earlier efforts in health care are any…
Marriott International Prioritizes Innovation in Guest Experience to Cultivate Brand Loyalty and Drive Growth
Thereās an old adage in business: A happy customer is a loyal customer. Focus on driving loyalty, and you cultivate a customer relationship that is not only special, but also incredibly rewarding for the business over a longer period of time. By putting loyalty at the center of everything, loyal customers become proud stewards of the brand, advocating their experiences and going out of their way to spend more time and money with the brand. In any given category, their…
Brian Solisā Four Moments of Consumer Truth Is Referenced By Namibia Economist
Solis is referenced in two unique ways in a Namibia Economist article by Natasja Beyleveld called āMirror Mirror on the wall, if I ride a skateboard will I fall? The Ultimate Moment of Truth.ā The author starts the piece provocatively by saying āArchitecting experience begins with empathy (Brian Solis), so stop focusing on the funnel. Or stop funneling what you want down the customerās throat?ā Later she references Solis speaking āabout designing for the four moments of truth, and every…
Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media
Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of Americaās Small Business Community site called āGeneration C: Understanding how to speak to the Connected Customer.ā The author starts by mentioning that Solis first introduced businesses to the āConnected Customerā in 2012, but many small businesses havenāt yet embraced Gen C. Solis says that Gen C āis not limited to one group of demographic. Demographic marketing is based on age, income,…
Brian Solisā Four-Point āMoments of Truthā Concept And Fresh Consumer Insights Showcased In a MyCustomer Article
Solis is the sole subject of an article by MyCustomer Editor Chris Ward titled āBrian Solis: How To Identify Your Moments of Truth.ā The subtitle reads: āCustomer experience guru and Lifescale author Brian Solis shares the moments of truth that businesses should focus on to improve customer experiences and drive advocacy.ā The article starts with a reference to Solisā book Whatās the Future of Business?. In that volume, he highlighted the four moments of truth that can help businesses improve…
