Sandy Carter’s latest article in Forbes explores the optimistic and cautious perspectives of AI heading into 2024. The article features thoughts from Brian Solis. As we approach the brink of 2024, the entwined paths of artificial intelligence (AI), blockchain, and spatial computing are not merely transforming industries; they’re also sculpting new ethical and societal contours. With every conference now an AI Conference including the upcoming CES in Vegas, everyone needs to think not just in terms of technology. In exploring how…
Making The Business Case For The Metaverse: How Companies Can Create Value In The Next Web
The metaverse represents an evolving version of the next web, creating immersive 3D experiences that evolve traditional 2D websites into a connected series of virtual worlds. Already, consumers and businesses are exploring ways to enhance their everyday activities, deepen connectivity, and unlock more exciting applications. New McKinsey research estimates that the potential economic value of the metaverse could generate up to $5 trillion by 2030. The report, “Value Creation in the Metaverse” also found that 57% of metaverse-aware companies say…
Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web?
This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT and crypto markets, waves of industry layoffs, thefts, hacks, and SEC probes, it’s clear that web3 leaders and the supporting ecosystem must prioritize trust and safety, utility, and long-term value and community to encourage adoption. At the recent CMO…
Beyond the Hype of Web3: Delivering Utility, Value And Community in the Next Web
Originally published in Forbes My dear friends Chris Heuer and Kristie Wells asked me to open Web 3.1, a new unconference series they founded. The goal of the event was to explore ways to deliver the promise of web3. This article is inspired by the research that went into my presentation and the conversations that followed. You can watch the presentation here. Since October 2021, Google Trends data shows that “web3” as a search term started to take off. The…
Building brand loyalty with empathy
Thoughts about the future of customer service and experience published by Brian Solis in Forbes, was recently included in CO by the U.S. Chamber of Commerce, “5 Customer Service Trends That Are Here to Stay.” Author, Sean Ludwig. During the pandemic, businesses changed their customer experience. Here are the changes that will be around long after COVID-19 is a thing of the past. Building brand loyalty with empathy One way customer service has notably changed during the pandemic that brands…
The New Playbook for the Future of Marketing and CX Will Be Written by You
Recent McKinsey research uncovered a “growth triple play,” where successful companies integrate creativity, analytics, and purpose to deliver at least two-to-three times the growth of their peers. But even for those companies that used just one of the capabilities—either creativity, analytics, or purpose—they experienced an average growth rate of more than 6%. Those that added a second component saw growth rates climb to more than 7%. And for those that employed the full triple play, growth rates climbed to more…
Forbes: In the Rush to Go All-Digital, Prioritize Employee Experiences
Forbes featured an in-depth piece by Brian Solis about the importance of prioritizing the employee experience for the all-digital, success-from-anywhere world. Companies everywhere are accelerating digital investments in customer experience (CX) – but designing for employee experience (EX) is the next competitive advantage. Engaged and productive employees are instrumental to the success of delivering exceptional customer experiences and driving organizational success. By The Numbers: 93% of executives prioritizing EX report that their teams have the tools and technology to do their…
Forbes Quotes Quantum Computing Expert Brian Solis
Gil Press writing for Forbes set out to capture the state of quantum computing. Today, organizations are still struggling to actively adopt artificial intelligence (AI), but it is the path forward to quantum computing. The time is now for enterprises to establish a center of excellence (CoE) around quantum to be ready for the inevitable change. “Now is the time to start building the vision, the expertise, dedicating teams and resources” for quantum computing, says Brian Solis, Global Innovation Evangelist…
The Socialization of Small Business
Social Media impacts every business, every brand, and in doing so, connects a network of distributed communities of influence, making the world a much smaller place in the process. Small businesses are in fact at an advantage in Social Media Marketing as they can focus on hyper-local activity that can offer immediate rewards or at the very least, the real-time feedback or lack thereof says everything about next steps. A recent survey conducted by Citibank offers a contrary point of…
