Digital transformation is a buzzword. On top of that, the term digital transformation causes debate amongst those working in or studying the field and confusion among everyone else. But at the same time, digital transformation is also one of the most promising and impactful trends in business (r)evolution today. Why? It carries with it the ability to modernize how businesses work, market and serve. And more so, digital transformation offers a unique glimpse into how disruptive technologies are affecting human behavior, expectations and values. It has…
X Marks the Spot: Where Experience Meets Design
Please watch the video below… I’ve met some pretty incredible people over the years. One such individual that I wanted to introduce to is Bryan Elliott, an entrepreneur, writer, event producer and advocate for innovative thinkers and businesses. I originally met Bryan at Blog World Expo back in the day, one of the original big tech shows we all used to hit on the circuit. He’s just one of the nicest (and most connected) human beings you could ever meet at a conference or anywhere really….
Why Mobile First is No Longer Enough; It’s Time To Think About Mobile Only Design
For the last few years, “mobile first!” has become the mantra among savvy digital marketers. But a mobile first approach seems to be more of an ideology than it is a standard in digital design. Recent research shows that marketers still invest in mobile as an afterthought or as a bolt on to more mainstream digital programs. For some reason, executives still need more convincing to properly fund and support mobile initiatives that span the entire customer journey not just…
26 Disruptive Tech Trends for 2016 – 2018
Each year at this time, I read all of the predictions for the new year plus the “top X” lists wrapping out the previous year. Add to that the first week of chaos that is CES and all of the new tech debuting in Las Vegas. And each year, I’m left wanting more substance as I plan my research. So, in 2015, I officially threw my hat into the mix with my inaugural look at “25 Disruptive Technology Trends in 2015 –…
If You’re not an Experience, You’re not a Brand. Period.
The headline was inspired by my new friend Manuel Diaz, president of Emakina.fr. It’s a wise observation that he shared with me while talking about the future of brand and experience in Geneva recently. Luckily, Manuel’s team was on hand to document the experience for an episode of Marche Ou Crève and I wanted to share it with you here. It was the kind of conversation you have in a café in Europe over a glass of champagne…and although this was…
The Embrace: Creating Experiences that Nurture Attention into Engagement
Attention is a currency. We spend it. We earn it. And, sometimes we waste it. Experience is something special. It’s all the rage at the moment, yet, we often talk about it as is if it’s a thing. But, as we know, deep down, the best things in life aren’t things, they’re experiences. One of things that makes it so hard to make experience a strategic and actionable part of our work is that the word “experience” means so many…
The Future of Retail: Stop Iterating and Start Innovating
The team at OneStop invited me to Los Angeles to speak to a wonderful group of digital marketers, etailer/retailer, search and commerce strategists. Among the many things I’m studying and speaking about these days, the future of retail is fascinating to me personally and professionally. The future of retail isn’t just about new technology, the latest gadgets and all of the incredible startups that are pushing retail, commerce and everything else forward. It’s also shaped by connected/mobile customers who are more…
Customer Experience is the Sum of Emotional Reactions
As 2015 drew to a close, I flew to Düsseldorf from London to close out NEOCOM, an annual event for multichannel retail and commerce. There I spoke about “retail re-imagined,” redesigning the online and offline shopping experience based on the incredible technology and behavioral trends playing out now and over the next few years. Following the event, I met with the NEOCOM team to shoot a short three-minute video that I would love for you to see. Video Topics/Questions: –…
The Miss Universe Design Fail and the Importance of Design
A short story on the importance of design. Following the Miss Universe debacle, conversations continue to focus on Steve Harvey and his incredible mistake announcing “Miss Colombia” as the winner, then correcting himself two minutes later, saying Miss Philippines was the rightful winner. Aside from whether or not beauty pageants should still be a thing and why was it that Steve Harvey missed a good portion of the rehearsal, I wanted to turn the spotlight over to the importance of design. Shortly…
The A.R.T. of Engagement and the Gift of Attention
After I presented at the ClickZ Live event in Chicago, I went back stage to share highlights of my talk with those who couldn’t be there. Among the many different topics I speak about at conferences, ClickZ asked me to focus on the future of marketing. At the time, I was still writing X and wanted to share complete concepts that served as its foundation. In this short 2 minute video, I share my ideas around experience architecture, the A.R.T. of…
