Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation. Stephen Shaw, Chief Strategy Officer of Kenna, and Brian Solis, recently had a refreshingly honest conversation about the real future of digital…
Why Human Connections Should be at the Center of Digital Transformation: A Conversation with Blazing Trails
I had the wonderful opportunity to join Michael Rivo on the Salesforce Blazing Trails podcast. What an amazing conversation! We explored the intersection between humanity, social science, and innovation. If you have 22 minutes and 20 seconds, I’d love for you to join us! You can listen to the show here. I hope it helps! The show is also available on… Apple Podcasts Spotify Google Podcasts Show Notes: Successful digital transformations start and end with the teams executing them. Meaningful…
The Urgent Need for Creativity in Life and Why Our Dependence on Personal Tech Can Erode Our Individuality
A new year, a new you… The year was 2019. The place was Austin, Texas, during SXSW. Shortly after my keynote and official debut of LifeScale, I visited the Velocitize Talks studio hosted by WP Engine. There, I shared research and insights into my latest book, along with digital transformation, the future of brand, the impact of digital distractions, and the importance of living a more creative life. After all this time, I’m proud to finally share the results of that session…
Introducing Generation-N, The New Customer Defining the Novel Economy
Meet Generation-Novel, the new critical customer segment created by the pandemic. Before COVID (BC), your customer was already living a digital ritual of mobile, social, real-time for work, play and endless sharing and consumption. Now, with shelter in place and general fear of getting sick, customers are only becoming more and more digital. It’s not just for the early adopters or younger generations. Everyone is becoming equally digital because they have to. But it’s not just about tech and the…
This is not the new normal or the next normal: that’s for everyone else
We talk about the ‘new normal’ or the ‘next normal’, but for world-renowned digital anthropologist and author Brian Solis, ‘normal’ was part of the problem. In this powerful talk, he explains how the pandemic has accelerated digital transformation for the better and paved the way for disruptive innovation with technologies like 5G. Now more than ever, we need new ideas, partnerships and mindsets that unlock creativity and imagination to deliver sophisticated new experiences for business customers and consumers. I recently…
How COVID-19 and the “Novel Economy” is changing the way customers respond to businesses
TechRepublic’s Karen Roby spoke with Brian Solis, global innovation evangelist at Salesforce and bestselling author of several books, about what he calls Generation N and how the COVID-19 pandemic has affected business. The following is an edited transcript of their conversation. Karen Roby: How our lives have changed since we last talked! This is why I was really glad to talk to you today, because Generation N! This is a concept I want you to explain, and tell everybody,…
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation
When I had an incredible opportunity to join Salesforce as the Global Innovation Evangelist, I jumped in with both feet. Shortly before starting, I partnered with long-time friend Sandy Carter at AWS to develop a playbook that helped AWS partners accelerate their digital transformation and innovation services to then do the same for organizations around the world. This is only more important now than when I wrote it. Setting the stage to transform your business Digital transformation (DX) is shaping…
Building Trust in Digital Business
It now seems like a lifetime ago. Shortly before the onset of COVID-19 and my joining Salesforce as the Global Innovation Evangelist, I flew to London to participate in an expert panel on software defined networking (SDN) and the future of digital transformation. While digital transformation itself has been disrupted in the time since, SDN, like many enabling and mission-critical technologies are more important now than ever. I recently stumbled across unpublished material that I wanted to share with you…
The age of tech-enabled trust
Shortly before I joined Salesforce as the Global Innovation Evangelist, I was asked to write the forward to Vodafone Business’ report on software defined networking (SDN) and the role of trust in digital businesses. I wanted to share the foreword with you here… Introduction We live and work in an era of what I call “digital Darwinism,” when disruptive technology is rapidly evolving and so are its effects on markets and society. Over the past decade, digital transformation has emerged…
The COVID-19 pandemic led to a seismic shift in consumer behavior and the future of brand
The first issue of CORE Magazine published by Epsilon features some of my new research on disruption, the Novel Economy and new consumerism. I’d like to share it with you below… The Ultimate Disruption: The COVID-19 pandemic led to a seismic shift in consumer behavior As the virus swept the globe, brands changed how they inter- acted with customers due to social distancing and stay-at- home orders. Consumer perspectives about making purchases also shifted with fluctuations in the stock market, skyrocket-…
