Welcome to irrelevance. Population: most of management by @gapingvoid and @briansolis What does it mean to be relevant today? We live and work in an era of digital Darwinism, where technology and society are evolving away from yesterday’s norms, mindsets, values, and behaviors. Most companies want to be customer and employee centric. Most executives believe that their work matters to employees and customers. But the reality is that customers and employees are changing as times, trends and tastes evolve. They’re…
The Importance of Experience Design and the Future of Brand
Customers today are accidental narcissists. Tomorrow is an entirely new game brands, CX strategists and marketers. Disruption is a gift either given to you or by you. Knowing this, we are still making mistakes in creating meanignful experiences to a new generation of connected, impatient and demanding customers. We get stuck in legacy thinking, playbooks and metrics rather than innovate and disrupt to fully capitalize on new digital opportunities. Following my presentation at Adobe Summit, I had the opportunity to…
WTF: What’s The Future of Travel and Hospitality?
We live in an era of digital Darwinism as technology and its impact on consumers continue to rapidly evolve. The question is, where do we fall in the evolution and how does this transformation impact consumer travel and the travel industry? I was invited to share my research and ideas about the future at World Travel Market London. I also presented on travel’s progression toward an “experience economy” and the need to shift from destination to experiential products/services. In order to…
Stop Talking About a Customer-Centered Culture and Build It Already
In 2016, I had the opportunity to visit my mother’s birthplace, Madrid, Spain, and keynote the inaugural Digital Business World Congress (DES). I was invited to present on the business implications of experience design and also the state and future of artificial intelligence (AI) and customer experience (CX). Leading up to the event, I was invited to participate in a media tour to promote my arrival in Spain. The topics ranged from digital transformation to CX to disruptive technologies to corporate innovation….
Rocket Fuel Marketing: Brian Solis gives insight to the evolution of SMB marketing
Charles Darwin’s study and publications were so ground breaking that when referencing evolution you will often hear the term Darwinism, either reflecting upon his works or the beliefs in evolution. Over a century later Brian Solis uses Darwin’s work as a metaphor to help describe the phenomenon occurring when the rate of change in technology and society are faster than organisations can adapt.
5 Tips for Reimagining Yourself in an Era of Digital Darwinism
Learning to do things differently will have a positive impact on your business. Recently, I had the chance to talk with Deep Patel for Entrepreneur to discuss the challenges and opportunities surrounding digital Darwinism. In the conversation, I shared some of my work and observations about how living in an era of great disruption will ultimately humanize business (at least I hope). Following is a summary of our conversation and five prescriptions for surviving and thriving an era of digital Darwinism… 1. Reimagine yourself in an era…
MarketWatch: This is how the smartest companies are leading the tech (r)evolution
As a digital analyst and anthropologist, I study disruptive technology’s effect on business and society. I call this “digital Darwinism.” It’s a modern-day take of creative destruction through the lens of disruptive technology.
The effect of digital Darwinism on Corporate America is real, and it’s enlivened though evolutionary changes in people (customers, employees, and business partners) — how they think, learn, and make decisions; what they expect, prefer, and value; how they influence and are influenced. The question is, at what pace or extent is a company tracking against digital Darwinism in its industry?
QuickBase: Digital Maturity — Who Gets the Ball Rolling? Brian Solis Interview
Solis says that many leaders incorrectly assume that pursuing digital transformation is the job of the IT department. “If you were to follow the findings of many other reports, you would believe that the secret to digital transformation was all about technology and how the modernization of work was the key to success. The truth is that it’s a far more human story. There are changes happening to and because of people in your markets,” he says.
Customer Experience Network: Pioneering Connected Customer Experiences is at the Heart of Digital Transformation
We live in a time of digital Darwinism, an era when technology and its impact on business and society is constant with varying, but inevitable, degrees of disruption. The thing about digital Darwinism is that it plays out differently in the case of each industry and each organisation. It’s less about the origin of the species and more about its fate as digital Darwinism is enlivened through changes in people (your customers, employees and stakeholders) and how markets are advancing as a result. Survival takes an intentional, informed effort to drive business evolution and modernization. But to thrive, takes something more.
PostBeyond: 5 Questions on Digital Transformation with Brian Solis
When you invest in technology and expertise for reasons other than being competitive, it shifts the perception and definition of success. This shift in perspective shifts even to what it means to “work.” It gives way for a new culture that’s entirely human-centered.
