The Drum aims to help readers demystify marketing disruption through expert insights. A recent article on helping brands excel in 2020 featured Brian Solis’ premise of “Digital Darwinism” and its impact on market evolution. “Each business is a victim of Digital Darwinism, the evolution of consumer behaviour when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened.” …so says Brian Solis, a thought leader in the area of social…
NCTC Winter Educational Conference Features Brian Solis as Keynote Speaker
Digital anthropologist and futurist Brian Solis will keynote NCTC’s Winter Educational Conference in Las Vegas. His topic,Ā āThe Rise of Digital Darwinism and How Broadband and Cable Operators Can Thriveā will challenge and inspire executives to lead the way forward.Ā
Top Futurist Speaker, Brian Solis Can Help Your Audience Win the Innovation Game
We live in an era of what leading digital anthropologist, futurist and best-selling authorĀ Brian SolisĀ coined as #DigitalDarwinism. These are disruptive times and they challenge everyoneā¦leaders and executives, employees, customers, and partnersā¦the list goes on. Brian has dedicated his career to understanding digital disruption, predicting trends and helping leaders shape the future they want to see. As a world-renowned keynote speaker, Brian also has a unique gift of humanizing digital trends to make transformation and innovation meaningful and even inspiring. He’s…
Brian Solis Interviews Former North American EVP & CMO of Nestle Waters About Using Technology to Better Understand Their Customer Journey
In a Clickz.com article by Jacqueline Dooley called āHow Nestle Waters uses marketing technology to drive growth, the author draws on an interview Solis did with Antonio Sciuto, the former North American EVP & CMO of Nestle Waters. In the interview, he explains some of the ways NW was using technology to better understand their customer journey at that time. The interview grew out of research that Solisā firm Altimeter did on Digital Darwinism, which revealed that the most digitally…
Themediaonline Article on Client/Agency Relationships References Brian Solisā āDigital Darwinismā
In an article on Themediaonline by Herman Degener titled, āWe need to like you: why client/agency relationships matter,ā the author makes reference to Solisā concept of ādigital Darwinism.ā He mentions it after discussing the premise of the article in a question: āJust how relevant, or valid, is the client-agency relationship these days?ā Degener writes: āThereās a saying that Brian Solis coined called digital-Darwinism, itās when technology and society evolves faster than humans. Scary, I know. But similar to how we…
Brian Solisā Keynote at PegaWorld 2019: The Humanization of CX In an Era of AI
“Pegasystems at PegaWorld showed their evolution toward the customer-facing emotional and behavioral by bringing uber-thought leader Brian Solis to keynote on the connected customer and customer experience. This signified a real evolution in Pega’s thinking yet, if you looked at their case studies and listened to the messaging, it was clear that they hadn’t forgotten their roots in BPM.” – Paul Greenberg, ZDNet In a keynote at PegaWorld 2019, Solis ā billed on their site as a āleading digital anthropologist,…
Brian Solis Shares 5 Laws of Resilient Innovation via Singularity U
Reflective of its title ā5 Laws of Resilient Innovation,ā an article posted on the Singularity University site, Brian Solis shares his observation of trends and best practices that help businesses explore ways forward. Solis starts the piece talking about his concept of Digital Darwinism and why in this current world, companies need to adaptā¦or die. āRight now,ā he writes, āthere are new breeds of investors, startups, competitors, and operating models with the sole purpose of exploiting vulnerabilities. In themselves, this…
11 Trends To Help Brands Compete Against Digital Darwinism
My friend Alison DeNisco Rayome is Senior Editor at TechRepublic. We recently talked about how progressive retailers are leading digital transformation. I wanted to share our conversation with you here as I feel the ideas (and links) can help any organization thrive in an era of digital Darwinism! TechRepublic: Generally speaking, where would you say most companies stand in terms of digital transformation efforts right now? Brian Solis: Iām recently published the 2018-2019 State of Digital Transformationand its surprising how…
The Future of Business is Under Construction and You are Its Architect
WTF? What’s the future…? Disruptive technologies are hailed as catalysts for business transformation. But they are merely enablers for defining a new genre of market relevance and leadership. Among the subjects of disruption, how we work, market, sell, and serve requires nothing less than remodeling and in many cases, complete redesign. The reality is that the future of business is always under construction. Yet, the state of business as usual is still pervasive and very much rooted in the past….
This is the Ultimate Catalyst for Change…is You
Sometimes I just have to pinch myself. I was invited to speak at a Bayer innovation event in Germany to the executives responsible for leading digital transformation. As I was sharing my work and observations, I noticed a different kind of graphic recorder was present. Rather than illustrating the conversation in real-time, the talk was presented as an actual digitally printed banner moments after the key segments of the talk. Here is a visual summary… This is the ultimate catalyst…
