A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note…
Connected Futures: Defying Demographics: Todayās Hyperconnected Consumer āGenerationā
The Cisco corporate blog, “Connected Futures,” recently did a profile of Brian Solis, looking in depth at his term “Generation C” and how it differs from age-defined generational groups like Millennials.
WorthIx: Designing the Future of CS with Brian Solis
Emma Waldron of industry website WorthIx recently interviewed Brian Solis for their podcast, where their wide-ranging discussion included at look at data transformation and the future of the CX industry.
UCToday: Deep Dive ā āContact Centre 2.0: The Rise of Collaborative Contact Centresā
Patrick Watson of industry blog UCToday recently did a review of Brian Solis’ report on the rise of collaborative contact centers, analyzing the conclusions and quoting from it extensively.
AT&T Business: Retail Gets a Digital Revamp
The AT&T Business blog recently shared a video of Brian Solis’ keynote address at the 2018 AT&T Business Summit, and recapped his top points.
CMO.com: How Leading Retailers Are Responding to Digital Disruption
Giselle Abramovich at Adobe’s CMO.com, a blog devoted to marketing topics, recently covered Brian Solis’ newest report for Altimeter Group, which looks at leading trends in retail innovation.
The CX Imperative and The Role You Play in Making Business Personal
i Every now and then, I am asked to write the foreword for a great book. And, every now and then, I say yes. The deal is always the same. Once the book is released, I ask that I’m able to publish the foreword in full to share with you here. My friendsĀ Lars Birkholm Petersen, Ron Person and Christopher Nash wrote a book, Connect: How to use data and experience marketing to create lifetime customers. As they describe, marketing is…
Why Disruptive Technology is Hijacking Your Customers
Disruptive technology is not just a commodity anymore; it has become a necessity. I recently met with Rilke Thomsen ofĀ Sleeknote to talk aboutĀ how disruptive technology is shaping customer behaviors, preferences and expectations. OurĀ conversation turned into a short but interesting three-part audio series that I wanted to share with you here. What is disruptive technology? Disruptive technology is something that comes along early on and has the potential to disrupt markets, behavior, and processes models. According to Brian, there are three…
The Definition of Digital Transformation
The definition of digital transformation is… 2019: Digital transformation is the evolving pursuit of innovative and agile business and operational models ā fueled by evolving technologies, processes, analytics, and talent ā to create new value and experiences for customers, employees, and stakeholders. 2014 – 2019: The realignment of, or new investment in, technology, business models, and processes to drive new value for customers and employees and more effectively compete in an ever-changing digital economy. This is how I define digital…
How to Create Content that Connects with Your Customers
Guest post by Jessica Ann (@itsjessicann),Ā CEO and Creative Director of Jessica Ann Media, and author of Humanize Your Brand: How to Create Content that Connects with Your Customers. Weāre living in a post-advertising age. Instead of lamenting the past, or focusing on āthe good oleā daysā of traditional marketing, weāre now being called to get more real. Everyone (and their mom) is affected by how weāre consuming the fast-paced media of today. And in turn, the content that we create…
