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Connected Futures: Defying Demographics: Today’s Hyperconnected Consumer ‘Generation’

The Cisco corporate blog, “Connected Futures,” recently did a profile of Brian Solis, looking in depth at his term “Generation C” and how it differs from age-defined generational groups like Millennials.


Unlike traditional demographic groups, Solis explained, Gen C is “psychographic” — defined not by age, geography, or income, but by behavior. That is, digital behavior. Its members could include your precocious pre-teen or your tech-savvy grandmother. The great leveler is mobility. And the best way to engage Gen C is in real-time “micro-moments” — those fleeting windows of opportunity among rapid-fire mobile experiences.

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