be tweet Twitter is an incredible medium for listening, learning, and sharing. And, for those in the media and communications industries, it’s also a rapid and immersive education in meaningful, two-way micro messaging that helps both parties walk away with a new form of value. While there are no shortage of posts that offer tips and tricks to help you boost your Twitter followers, it is by no means a popularity contest. The surmounting ploys, friending races, theatrics, and contests…
The Battle for Your Social Status: Facebook Builds Network Around Your Activity
Shot at the F8 conference in San Francisco Recently, we discussed the evolution of Twitter and also FriendFeed as they mature into fully interactive conversation ecosystems. In social media, you’ll most often hear references to the proverbial “conversation” that fuels the dynamic, two-way Web and earns those individuals and brands that invest in it wisely, increased social capital and authority. Facebook issued a significant announcement that may solidify its platform as the primary dashboard for sharing, responding, and listening to…
Dell Deals with Twitter
In March 2008, Gary Vaynerchuck experimented with @santagaryvee on Twitter where he would announce special Wine Library deals and opportunities exclusively for his loyal followers on the popular micro community. While he slowly phased that activity back into his main Twitter streams, many companies were introduced to a new way to engage and harness enthusiasm among those potentially interested in something new and special. Having contributed to the standard of listening and responding to users and pundits on Twitter, Dell…
Learn the Language of Twitter
Source Twitter has sparked its own ecosystem as it continues to rapidly emerge as a viable platform for online conversations, rivaling Facebook News Feeds for attention and interaction. A group of helpful individuals launched Twictionary, a dictionary and/or translator, to help new tweeters and tweeps embrace and master the language powering the popular micro community and its underlying culture. Power Twitter users and those well versed in the language of the Twitterverse are also welcome to freely contribute their knowledge…
Which Blog Platforms Power the Top 100 Blogs?
Source Is 2009 the year you finally dive into the world wide web of blogging? Or, is it the year you switch blogging platforms or services? It is for me. In fact, I’m exploring the near-term migration of PR 2.0 from Blogger to WordPress (both self-hosted). Make no mistake, even with the popularity of micro communities such as Twitter, aggregated streams/lifestreams such as Strands and FriendFeed, and tumblelogs (Tumblr), blogging is still one of the most effective and visible stages…
The Poetry of Social Networking to Court Customers and Invest in Relationships
Sean Percival is a published author, developer, blogger, and an overall online marketing and SEO expert. A short while ago, Sean asked if I would write the foreword for his new book, MySpace Marketing. Que, the book’s publisher, has graciously granted me permission to share the foreword with you. While the premise encompasses MySpace, as a social marketer, you could theoretically insert any “social network name” and find that the guiding principles and ideologies are perpetual. Enjoy… — In the…
The Undercurrent of a Cultural Renaissance
I had the distinct pleasure of meeting Melissa Pierce recently at The Computer History Museum in Mountain View. Brett Petersel of Mashable and Jane Quigley of Crayon insisted that we connect and I gladly obliged. Melissa is a professional life coach and also the producer of Life In Perpetual Beta, an ambitious interview-driven documentary that features stripped-down, honest, and unpretentious one-on-one conversations with thought leaders and pioneers in the fields of New Marketing and Social Media. Life In Perpetual Beta…
BusinessWeek Seeks Guidance on Who To Profile in Social Media
Stephen Baker and Helen Walters of BusinessWeek recently asked readers to nominate those individuals who are driving the evolution and pervasiveness of Social Media as part of its “voice of innovation” series. Who is truly the most innovative force within social media? Who’s really making a difference? Who really gets it? Who do you think your fellow BusinessWeek readers NEED to know about? The submissions are in and I’m honored and humbled to be included in the list of candidates. Now,…
Newspapers are Old News
Credit As a follow up to my post, “Extra Extra, Read All About It! Newspapers Respond to the Social Web,” new research emerges that documents the looming exit of print newspapers as a primary source of national and international news. According to the Pew Research Center for the People & the Press, a new survey indicates that 40% of respondents claim the Internet as their primary source for national and international news, versus 24% in 2007. In comparison, 35%, up…
Twitority & Twithority Rank Tweets and Keywords By Authority
As online conversations continue to gain in prominence and relevance to any customer and market-focused business, it becomes critically important for marketing and service professionals to listen. It’s the listening that serves as the foundation for identifying, guiding, and establishing meaningful engagement. Twitter is one of the more active and influential communities that can effectively recruit affiliates, incite action, and spark trends. Until now, the only way to measure conversations or keywords by authority in Twitter was either manually or…
