This is a very important time and inflection point in the evolution of web3. Thereās a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT and crypto markets, waves of industry layoffs, thefts, hacks, and SEC probes, itās clear that web3 leaders and the supporting ecosystem must prioritize trust and safety, utility, and long-term value and community to encourage adoption. At the recent CMO…
The CMO’s Guide to Understanding the Future of Brands, Consumers, and Community in a Web3 World
Buckle up, marketers. You are in a front row seat on a ride to the next revolutionary iteration of the internet: Web3.Ā Conceptually, Web3 is a decentralized, permissionless, trustless internet experienceānot requiring the support of a trusted intermediaryāthat employs peer-to-peer interaction and meritocracy to put power and ownership in the hands of individuals rather than centralized entities. Itās envisioned as a digital space where services are operated, owned, and improved upon by communities of users.Ā Concretely, Web3 is a new…
Designing the Customer’s Experience – Live at The CMO Club Summit
By Jessica Denny, The CMO Club Brian Solis, Digital Anthropologist and Global Innovation Evangelist for SalesforceĀ believes the pandemic fundamentally changed us all, calling it anĀ epochalĀ moment. During the 2021 CMO Club Innovation and Inspiration Summit, Brian shared how people are spending more time in the digital world than ever, but at the same time, they have stronger preferences about what they want from brands. Customers want more than a transactional experience: they want to feel like brands are aligned with their…
Shifting Strategy from Customer Experience to the Customer’s Experience
Originally published at CMO Perspectives by Jessica Denny The pandemic transformed us into a digital-first society, and now digital-first customers are driving total market transformation. World-renowned digital anthropologist and futurist Brian Solis is Salesforceās Global Innovation Evangelist. Recently, he led a CMO Club virtual roundtable about how the pandemicās hyper-acceleration to digital substantially changed the opportunity to improve customer relationships. It starts by recalibrating our perspective and seeing the world through their experiences. In a digital-first world we meet our…
Shifting Mindsets from Customer Experience to the Customer’s Experience
I recently had the opportunity to partner with my colleague Jon Suarez-Davis on a fireside conversation for the CMO Club. What an incredible experience to hear from so many CMOs leading through change in these uncharted times.Ā Jessica Denny summarized the conversation at CMO Perspectives and it’s well worth your time. Please take a moment to read (and share!) Thank you. The pandemic transformed us into a digital-first society, and now digital-first customers are driving total market transformation. World-renowned digital…
Shifting from Customer Experience to the Customer’s Experience: The Role of Marketing Post-Pandemic
Salesforce Global Innovation Evangelist, 8x Best-Selling Author, and World-Renowned Keynote Speaker Brian Solis will host a special virtual event for the CMO Club, “Shifting from Customer Experience to the Customer’s Experience: The Role of Marketing Post-Pandemic.” July 27, 2021,Ā 1 p.m. ET Members, please RSVP here. Not a member but interested in attending? Request to register here! About this event The pandemic didn’t just accelerate digital transformation. It completely disrupted customer behaviors. It fundamentally reset customer expectations. It drove a profound…
