A New Year is upon us and I think I’ll start off the New Year with a rededication to the Social Media Release (SMR), the Social Media Club, and why the hell all of this will matter to marketing, communications and PR professionals this year. The truth is that somewhere along the way, a few of those who “got it” embraced it as their own, those who are just now learning about it are “not getting” it, and a few…
Engage or Die! ROI vs. ROP in Social Media
This isn’t an attempt at sensationalism, this is a clear message for all businesses, in every market – Engage or die! If you don’t, you’re competition will. Those who engage with customers and markets will cultivate loyalty in ways never before possible. Traditional marketers will lose, unless they embrace new media. The key however, is finding ways to measure everything in ways that mean something at every level of corporate communications. In any given day, I will sell, evangelize, educate,…
DEMOfall 2006 – That’s a Wrap
Photo Credit: Rob Lee DEMOfall 06 is behind us and DEMO’07 (ha, 007) is just around the corner. I know of two companies already hoping to launch their new products at that event. Kickoff pictures Day One pictures Day Two pictures There was a last-minute addition to the line-up, which I didn’t cover in my last post. Mercora presented to Chris Shipley last week, and she just had to have them close out the event. It was an interesting demo…
Live from DEMOfall – 9/26/06
Photo Credit: Greg Narain of Social Roots Welcome and opening remarks by Chris Shipley, Executive Produce, DEMO Conferences It’s time for a Ballroom Blitz as the music blared and the lights dimmed. In a dramatic fashion, images from previous events cycled through on the two gigantic screens on either side of the stage, leading up to Chris Shipley’s arrival. Her presence, as always is nothing less than impressive. Her opening remarks were focused and poignant, claiming that this DEMO would…
STIRR It Up! Founder’s Mixer 1.6 Raises the Bar
This was STIRR ’s sixth event and there was no doubt that it was the biggest to date. In fact they had to move from Blue Chalk in Palo Alto to The Whisper Lounge in SF in order to accomodate the growth. In discussions with Sean Ness and Joanne Wan, estimates were easily placed at about 225. 225…? Kudos STIRR team! STIRR is an effective mix of “live” social and business networking among a highly qualified crowd of tech innovators,…
