This post started as a review of the new show on Apple Music, “Planet of the Apps.” I realized the world didn’t need another announcement or review of the show. What I will say is this, any show that aims to help entrepreneurs bring their ideas to life and also transform them into budding businesses that change the world is important. The show features Jessica Alba, Gwyneth Paltrow, will.i.am and Gary Vaynerchuk. I’ve had the privilege of working with this crew (except…
The Key to Creativity and Innovation is Empathy
Growing up in Los Angeles and living in Silicon Valley for 20-plus years has plugged me into a unique network of creativity and innovation. Although many would say that I technically live in a bubble, I have practiced the art of participation and observation to earn a balanced perspective when it comes to ideation and design. While I am surrounded by some of the most amazing  minds, I am also inspired by those shaping innovation hubs. If it’s one thing I’ve learned,…
Experiences Become Brands and Great Brands Become Experiences
These days, it seems that IÂ travel to events overseas more than in the United States. While many companies around the world believe they are behind U.S. companies, I can say that from first hand experience, any company pursuing the future of customer experience, innovation, and brand is ahead of the game…regardless of where it’s based. When I receive an invitation to present, it exemplifies, at least to me, that those attending the event are keen on learning about how to…
5 Questions Defining the State and Future of Digital Transformation
I recently presented at event in San Diego. My goal in doing so was to help attendees reframe the problems they were trying to solve and introduce new opportunities that would help them go back to work and contribute to meaningful change. I remember it being a beautiful day. The crowd was electric and more than open to new ideas. When I was done presenting, I playfully threw out that I would be outside on the patio (overlooking the San Diego Harbor)…
The 5 Pillars of New Media Strategy: There is no box!
I often share my thoughts to help global brands and enterprise organizations. But with this article, I would like to talk to the broader group of business professionals without reference to the size and shape of your company. Here and in many other media outlets, networks, and blogs around the web, social media is one of the most prevalent subjects in business today. While advice is everywhere, advice is becoming a commodity. Insight however, is precious. Letâs take this time…
Social Media News Releases
Yesterday, Todd Defren ran a short, but sweet, post to help PR pros “stop and think” in order to develop more successful SMPRs . Democratize “Access” Ensure “Accuracy” Embrace “Context” Build “Community” Be “Findable” I also added an idea or two, and in my discussion with Tom Foremski , the list is far from complete, but it is off to a great start…so stay tuned for updates. Write “intelligently” “Eliminate” hyperbole Be “informed” “leave” the spin to the reporter As…
September Silicon Valley NewTech Meetup
Your host, Vincent Lauria Last nightâs Silicon Valley NewTech Meetup was definitely the biggest yet. Vincent âVinnieâ Lauria again took center stage to welcome guests, which included VCs, engineers, programmers, entrepreneurs, bloggers, and plenty of CEOs. The eveningâs lineup included four up-and-coming Web startups, some more well known than others (and maybe one that really isnât a startup per se). And interestingly enough, all seem to have found their niche for creating a loyal customer-base. For those of you too…
Affluent Magazine To Run My Monthly Gadget Column
Ok, it’s definitely not CrunchGear , but it’s still a fun extension of PR2.0 and my work at FutureWorks PR. I’ve always had a passion for gadgets and new technology and have been recently featured in Entrepreneur, San Jose Business Journal, Tech Web, AP, among others over the years, for how I use technology in business. Affluent Magazine , The Authority on Lifestyle, recently asked if I would write a monthly piece to highlight the latest and greatest gadgets, so…
Six Degrees of Social Media
Today I spent my day at the SocialMediaClub HQ working on the official announcement for the working group dedicated to developing a new, social media aware standard for press releases. This is exciting stuff and I really believe that this is the sign of many new things to come that will (and already is) fundementally changing the PR industry and its targets. Some of the most influential, smart, and visionary people are already on board, including: Chris Heuer, Social Media…
New Media Release NMRCast #6
I joined Chris Heuer and Shel Holtz for the latest edition of the NMRCast (New Media Release) for Shel’s award-winning For Immediate Release (FIR) podcast. NMRCast #6 – Business Wire Joins the Group is available online here. Content summary: Just a brief update about the status of the working group, Chrisâs efforts to attend the XPRL working group meeting in London, and Business Wireâs involvement. Participants: Chris Heuer, Brian Solis, Shel Holtz. In This Edition: New Media Release wiki Google…
