MarketingTech’s James Bourne takes a stroll down memory lane, exploring some of 2019’s biggest trends. 2019 in digital marketing, through the reporting eye of MarketingTech, has seen something of a two-pronged approach. While the exploration of emerging technologies and their use cases, from voice search to AI to blockchain, continues, it has been tempered with a more measured and nuanced focus. While this publication found plenty of column inches to tell the stories those making the most of their technological…
How I Help Business Audiences Embrace Innovation, Disruption and Change to Lead the Way Forward
We live in an era of #DigitalDarwinism. These are disruptive times and they challenge everyone…leaders and executives…employees, customers, and partners…and, you and me. AI, Crypto, Quantum Computing, Blockchain, AR/VR, facial recognition, wearables, IoT/IIoT, 5G, automation and 20 other disruptive technologies will only continue to change everything as we know it. Digital transformation, innovation, and new leadership are needed to survive and thrive. The future either happens to us or because of us. I’ve spent my entire career as a digital…
IEEE Industry Executives Event Features Keynote Speaker Brian Solis
IEEE is convening an exclusive industry executives event, bringing together technology and industry leaders to discuss technological challenges the world is facing. IEEE, the world’s largest technical professional organization, is bringing together some of the world’s foremost leaders in the tech world for an intimate networking dinner, to discuss some of the pressing technological challenges the world is facing. Brian is so excited to share his ideas and research with the prestigious IEEE leadership community.
Adweek Features Brian Solis’ Latest Research on Digital Experience Innovation
In an article for Adweek called “7 Strategies to Drive Business Growth Through Digital Experience Innovation,” Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as Nestlé Waters, Home Away, Domino’s and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, “I learned that, across the board, in addition to adopting new technologies and hiring…
Brian Solis Research Referenced In FUTUREiOT Article On Securing a Converged IoT-IloT Future
Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled “Securing a converged IoT-IIoT future.” The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
Digitalist Magazine Features Brian Solis in ebook Titled ‘Tales From Tech Unknown: Extraordinary Stories from Tech Leaders’
Brian Solis is featured among seven top tech leaders in a Digitalist Magazine ebook called “Tales From Tech Unknown: Extraordinary Stories From Tech Leaders” by Ursula Ringham. It is designed as an introduction to the people she deems “inspired leaders” whose vision for the future will lead businesses through digital transformation and beyond. Solis’ page in the book (17) is in a section called “Promoting Productivity in a Distracted Age.” His opening “pull quote” is “We have to understand what’s…
Solving for X: The Rise of Experience Innovation
I’ve known Judith Aquino for several years now. Her work in customer experience is extensive and her connections in the space are deep. Shortly after the release of X: The Experience When Business Meets Design, I caught up with Judith to talk about the rise of experience innovation. She published our conversation in Customer Strategist, and I was able to get a downloadable PDF as well. I wanted to share our conversation with you… Solving for X: Why the Future…
Apple News Features Article by Brian Solis, ‘Five Ways To Improve Your Productivity’
In an article on Apple News that originally appeared on the Quora site, Solis explains “Five Easy Ways to Improve Your Productivity.” He starts by recounting the story that led to his writing of Lifescale. The advice he says has helped boost his productivity dramatically is: Work in Sprints. He writes, “It’s impossible to go from being easily distracted to suddenly having complete concentration all day long. You can’t fix this problem cold turkey. Instead, it’s best to take incremental…
LinkedIn Names Brian Solis to Its ’15 Business Experts to Watch’ List
Solis is listed among other business influencers on LinkedIn chosen by the site’s staff. The lead of the article states, “Nothing can match the genuine impact of fellow members and thought leaders who load up our feeds with insightful, relatable, and applicable content. You can customize this stream of information by following specific individuals with pertinence to your career path. If you’re looking for somewhere to start, we’ve compiled a list of 15 awesome B2B marketing influencers and experts that anyone…
Brian Solis Explores “Persuasive Design” In Marketing Tech News Article on Social Media Addiction
In a Marketing Tech News piece by James Bourne on social media addiction and privacy issues, Solis mentions “persuasive design” as a contributing factor in our addiction – which, the piece claims, endures despite the growing personal privacy concerns. In the “Analysis” section, the author mentions that “the gap remains between fears and actually translating it to reduced usage. He uses a quote that Solis gave to the publication in May about persuasive design: “The compulsion to endlessly scroll, to…
