Via By Homayoun Hatami, Eric Hazan, Hamza Khan, and Kim Rants,Ā McKinsey Quarterly Suddenly, the metaverse is in the zeitgeist, for better or worse. Investment more than doubled in 2022 powered by big moves (such as Microsoftās $69 billion acquisition of Activision Blizzard, now under antitrust review) and small ones (about $12 billion to $14 billion of venture capital and private equity investment). Everyone has heard about the successes racked up by some big gaming companies: Roblox reported more than 58…
Reimagining Customer Experiences In Web3: What Are The Big Questions Companies Need to Ask To Create Value For The Next Web?
This is a very important time and inflection point in the evolution of web3. Thereās a fantastic opportunity for brands and marketers willing to engage with this new technology. That said, in the wake of the recent volatility in the NFT and crypto markets, waves of industry layoffs, thefts, hacks, and SEC probes, itās clear that web3 leaders and the supporting ecosystem must prioritize trust and safety, utility, and long-term value and community to encourage adoption. At the recent CMO…
Enterprise Times: 15 key statistics from Salesforceās State of Connected Customer Report
via Roy Edwards, Enterprise Times Salesforceās State of Connected Customer Report provides insights from 17,000 consumers and business buyers on the new customer engagement landscape. The Trust-based economy moves to the forefront 88% of customers believe trust becomes more important in times of change. Research from Edelman points to business as a āstabilising force,ā while institutions like government and media are eyed with increasing suspicion. Given their inherent opt-in nature, transactions are at risk without a baseline of confidence that…
Seth Godin and Brian Solis Discuss How to Make Your Brand More Trustworthy
by Ari Bendersky for Salesforce 360 A key to building more trust with customers? Be more human. Marketing guru Seth Godin and Salesforce vice president and global innovation evangelist Brian Solis offer their take on how to build customer trust. For many companies, being seen as trustworthy by customers is an ultimate goal. But what does it really mean to have trust and build trust with customers? In a recent conversation on theĀ Blazing Trails podcast, marketing guru Seth Godin and…
The Next Web Conference Amsterdam: Foreseeing the future of the web
by MĆ©lody Deunier-Lisene, Voys Telecom, ITWeb, South AfricaĀ (excerpts published from original) Taking place every year in Amsterdam is The Next Web Conference, which gathers some of the worldās sharpest tech minds for an intense two days in June. Tim Berners-Lee, Natasha Chamuleau, Brian Solis, Edward Snowden, Meik Wiking and Mo Gawdat were among the over 200 speakers at the 2022 event. MĆ©lody Deunier-Lisene from Voys South Africa went along to take a dizzying dive into the future of digital technology….
Innovative Leadership vs. Management
“Innovation is about shifting from a culture of management to a culture of leadership.” via The Economic Times
LEADERS Magazine: Digital Darwinism – An Interview with Brian Solis
via LEADERS Magazine –Ā April, May, June 2022 – Volume 45 Number 2 ISSUU digital magazine version |Ā Web version |Ā PDF Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelist, Salesforce EDITORSā NOTE Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Solis is also an eight-time best-selling author and international keynote speaker.Ā ForbesĀ has called him āone of the more creative and brilliant business minds of our time,āĀ ZDNetĀ said that Solis is āone of the…
Top Virtual Keynote Speakers via readwrite
via readwrite… This article will provide you with the top 28 virtual speakers and what distinguishes them from other speakers. You can also learn about what to look for in a virtual speaker as well as discover how to create a successful online conference or workshop. Brian Solis made the list!
Building brand loyalty with empathy
Thoughts about the future of customer service and experience published by Brian Solis in Forbes, was recently included in CO by the U.S. Chamber of Commerce, “5 Customer Service Trends That Are Here to Stay.” Author, Sean Ludwig. During the pandemic, businesses changed their customer experience. Here are the changes that will be around long after COVID-19 is a thing of the past. Building brand loyalty with empathy One way customer service has notably changed during the pandemic that brands…
The Future CMO: Driving the Seamless Customer Experience with Seth Godin and Brian Solis
The role of CMOs globally has been on a continuous path of transformation. The digital era has created new ways for businesses to connect with audiences on a deeper level, and in turn deliver more seamless, personalized customer experiences at scale. Todayās CMO is uniting brand, sales, commerce, service, and loyalty to own the end-to-end customer journey. Join Seth Godin, Brian Solis, and Canadian business leadersĀ as they discuss how the role of the CMO is becoming more dynamic, strategic, and…
