I’ve been working with IBM over the past several years on everything from the future of work to cognitive computing to social business to smarter commerce. Most recently, IBM and I have partnered on something a bit more experiential. The Commerce, Mobile and Social team at IBM selected X: The Experience When Business Meets Design as the company’s latest title for its monthly book club. As part of the club, IBM hosts a series of activities for employees and the…
Sometimes The Best Experiences Were Meant To Be That Way
Close your eyes for a moment and think about the last time you had a truly great experience… an experience that moved you…that captured your heart, mind and spirit. What about it was so special? Now, bring it to life for someone else…and they’ll do the same. bit.ly/x-experience Experience is everything… Connect with me… Twitter | LinkedIn | Facebook | Youtube | Instagram | Pinterest ask men
Xcited to Announce That X: The Experience When Business Meets Design is Now Available
Three-and-a-half years in the making, I’m proud and also relieved to finally announce that X is now available online and in a store near you. I can’t tell you how important this is to me. There were several times along the way including up until the end when I thought this book would never see the light of day. I can’t wait to share it with you. I tend to spend most of my time sharing my work across the…
Experience is the Brand: Why this is the time for experience architecture
While I was in traveling in Europe, my friends at 800CEOREAD reached out to talk about X. I was so focused on production and printing that I’ve almost neglected letting people know that the book is finally getting released! I took the time to answer a handful of questions. But, I didn’t reply quickly. I took my time to share the depth of what X explores and how it will help you. “Here’s the thing. Experience is the brand. Meaningful…
Announcing My Next Book: X, The Experience When Business Meets Design
It is with great pride, relief ,mixed with a bursting sensation of anxiousness, that I announce my next book, X: The Experience When Business Meets Design. It’s been a long road to get here. I started writing this book 3.5 – 4 years ago. I couldn’t get my mind fully around the subject matter and instead willfully embraced my avoidance behavior syndrome and ended up writing a book that wasn’t in my plan at all, What’s the Future of Business…
The Importance of Artistry in Business and Everything
I am a big fan of Chase Jarvis and I’m also proud to call him a dear friend. As I was preparing for the launch of my next book, I found this gem of a video from 2013. I can’t believe I lost this. In what is either a serendipitous or coincidental discovery, this video was shot as part of the official debut of CreativeLIVE‘s studio in San Francisco at the same time I was introducing What’s the Future of…
The Future of Everything? It’s About People Connecting with People
These last few years have been an interesting ride. As fun as it has been, it is the next few years that will be the most telling and also transformative if all goes according to plan. As quickly as time flies, it’s important not to lose sight of the things that remind us of why we’re on this path together. I recently stumbled across a conversation with Eric Jacobson in which I shared what was driving me at the time…and…
Community is Much More Than Belonging to Something; It’s About Doing Something Together That Makes Belonging Matter
Viginia Coutinho is a dear friend who just released a new book (in Portuguese) that helps strategists think differently about social media. She is also the organizer of Upload Lisboa, a fantastic event in Portugal that focuses on innovation and disruptive technologies. Earlier in the year, she surprised me by asking if I would consider writing the foreword. Even though I don’t write much about social media these days, I couldn’t let her down. Now that her book is available,…
Only companies with impeccable customer service will survive the Zombie Apocalypse
Guest Post by Peter Shankman, Author of Zombie Loyalists: Using Great Service to Create Rabid Fans Imagine a world where decisions aren’t made based on anonymous reviews with no validation on sites like Yelp or TripAdvisor, but rather, through trusted sources in your own network. Imagine that world is automatic – If you want to take a vacation in Fiji, you don’t have to ask which of your friends have gone, you simply start searching for Fiji – on any…
A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences
This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is…
