Two-thirds of people are losing sleep every night over financial anxiety. Eric Weiss, SVP Growth and Performance Marketing, and the team at Personal Capital, are determined to see that statistic change. Their approach? Making finance personal again. I spent time with Weiss recently to discuss Personal Capital’s human-centered approach to financial tech and services. (More links below) For me, it’s personal… As a professional who’s always too busy being busy; as a husband and father trying to be great on…
X Marks the Spot Where the Medium is the Message
Several years ago, I embarked on a crazy journey to reinvent the book to make it a physical metaphor for the purpose of the book. I had no other choice. It was a book about designing meaningful and personal experiences in a digital economy. It would have been to ironic to tell you do do so in a traditional print format. It also would have been unimaginative to simply release an ebook or app. The point is that you can’t…
Wolfpack App is a Mobile Social Nichework for Guys to be Guys – Is this the Dawn of Social Nicheworks?
I thought I’d seen it all. Wolfpack app is a new mobile-centered, social network that helps guys connect with like-minded buddies around interests and events. When the news of Wolfpack’s debut landed in my inbox, I initially disregarded it as yet another “bro” app. I live in Silicon Valley where bro culture is a widely recognized problem. Too many of these bros after all are blamed for the lack of diversity and respect in startups among many other things that…
The New Peeple App Does Not Represent People; Stop This App Before It’s Released
“Character is destiny.” This is the ironic tagline for Peeple (I’m not linking to it), a new app that wants to be the “Yelp for people” allowing anyone to rate you “professionally, personally and romantically” as long as they have 1) a Facebook account, 2) your phone number and 3) that they’re a real person. I’m not kidding. This is a real app that is one-to-two months away from impacting your social, professional and dating graphs all because two…
A New Era for Search: The Zero Moment of Truth is Now Defined by Shared Customer Experiences
This is the story of when ZMOT met UMOT… Search is a natural step in the discovery process. In a web world, search engines offer a lens into a qualified and structured view to help online consumers focus and make informed decisions. With Google dominating search, marketers concentrated on improving search ranking through tried and true techniques to ensure that what they were marketing earned a coveted position in the likely search results a customer might consider clicking. Search is…
Yo. Srsly?
App: Yo. User: Yo App: Yo User: Yo, sup? App: Yo User: Yo, you for real? App: Yo User: Yo, I’m out. A new app that lets you send “yo” to friends is real and its initial $1 million investment is also real. Merriam-Webster defines the word “yo” as an interjection used to grab someone’s attention. Yo certainly has done just that by grabbing everyone’s attention. Yo defines “yo” as “The simplest & most efficient communication tool in the world….
I’m proud to announce that my new book, What’s the Future of Business, is now available
It is with the utmost excitement that I finally announce the availability of What’s the Future of Business, Changing the way businesses create experiences (www.wtfbusiness.com). You can get it now at Amazon, B&N, iTunes. It’s also available for Nook and Kindle. It’s been a long journey to this point. Following my last book, The End of Business as Usual, I set out to answer an important question, if this is the end of business as usual, then what‟s next and…
There’s an App for That: Mobile is the Next Frontier for Brand Engagement
Source Mobile phones are rapidly emulating the capabilities of desktop and notebook PCs, serving as one of the three screens of the Golden Triangle that captures a bulk of our attention and interaction. As the social web evolves, attention is shifting away from destinations and migrating towards packaging and engendering micro experiences. These self-contained environments are delivered directly to individuals where their attention is focused, catering to their appetite for consumption. Whereas Websites served this function from the 90s until…
These are a Few of My Favorite Tweets
Source: Shutterstock I believe that part of the allure of the social web is the ability to not only publish content, but to also recognize the contributions of others. Twitter is one such forum where the public art of recognition and reciprocity is spoken through both actions and words and are usually done so through @’s, Retweets (RTs), Follow Fridays (FF), link sharing, et al. One of the biggest opportunities for paying it forward that is currently underutilized in Twitter…
