Marketing consultant Elaine Fogel recently shared a quote from Brian Solis, one of a series of messages she turns to when needing “validation or a chuckle.”
Once upon a time, there was a meaningful conversation about the art of storytelling and audience engagement
Storytelling is as magical as it is ancient. While many of us appreciate the power of story, we all could benefit from learning the art and science of storytelling and how it can help every facet of or professional and personal lives. Anyone who knows me, is well aware of my love for Disney. I’ve spent years studying the work of Walt, Imagineering, Pixar, et al. During the development of X: The Experience When Business Meets Design, I partnered with…
AI Marketing: The Next Big Thing
I recently had the opportunity to talk to SAS about a topic close to their heart and mine: AI Marketing. Why are we excited about this? Well, you can read more of our conversation here but in a nutshell AI has the power to revolutionize the way we market and how we shape the customer journey. In the Q&A I delve into the competitive benefits of AI marketing, the power AI has to reshape traditional marketing, the changes it will…
Perspectives: Reimagining space and experience In the future of retail
I just finished researching innovation trends in retail. It took over a year to complete and honestly, the insights shared in it are applicable to every industry. Please download, read and share it with your colleagues, even if you’re not in retail. It’ll help. Recently, I was invited to present my findings on retail innovation at The Summit hosted by AT&T. I also cut right to the heart of the matter, that what we’re really talking about is change. How…
We keep talking about Millennials and Centennials, let’s just talk about human beings first and go from there
It’s my job to study how people, you and me, are changing as a result of our relationship with technology. It’s also my job to then reverse-engineer those insights into opportunities for innovation. There are immediate areas of where human-centered design can solve problems you are facing right now. There are many more areas where human-centered innovation and iteration can help you create competitive and critical opportunities for the future. Everything from customer experience (CX) and employee experience (EX) to…
Clicktale: 16 customer experience influencers to follow in 2018
Experience analytics firm Clicktale has selected Brian Solis as one of their 16 customer experience influencers to follow in 2018.
Yahoo! Finance: Brian Solis on Why Apple, Facebook and Google are worried about your ‘digital well-being’
This recent article from Yahoo! Finance examines how leading tech firms like Apple and Facebook are now focusing on the ‘digital wellbeing’ of their users. Brian Solis weighs in on what’s at stake for users of digital services and devices, noting that “to many smartphone owners, they’re more than an appendage — they’re a physical and virtual connection to relevance.”
How true storytelling can save marketing (and more…)
I recently had the privilege to work on a very special project with my friends at GapingVoid and LinkedIn. We set out on a creative endeavor to explore the intersection of story, art, humor and candor as a means of fostering self-reflection and inspiring personal and professional change. The result is a something I’m very proud of…a new short and sweet but compelling ebook, Once Upon a Digital Time: How to be an amazing storyteller when everyone is a “storyteller.”…
Enterprise Management 360: Top 10 digital transformation influencers that will change your world
Enterprise Management 360 recently selected Brian Solis as one of their top 10 digital transformation influencers.
Plugging into the Future of a Connected Humanity: Exploring the Human API
In 2012, I had the opportunity to present at LeWeb in Paris. The theme of the conference explored the Internet of Things, where devices and things connect to one another to perform certain tasks and/or track activities to improve what we already do or make possible what we’re trying to do. The Internet of Things is bigger than we may realize. We are experiencing a shift from a world of inanimate objects and reactive devices to a world where data,…
