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Digital Signage Today: McDonald’s and interactivity claim top September 2018 headlines

Industry publication Digital Signage Today recently did a roundup of their most popular September 2018 stories, quoting extensively from Brian Solis’ thoughts on customer engagement.


‘Attention is a precious commodity,’ says digital analyst and author Brian Solis, and this is especially true when considering digital signage and your audience. People are moving through your facility on their way somewhere, for some purpose other than looking at your digital signs. You have to make them look, get them to slow down and pay attention, care about your message and take an action, all in the space of about seven seconds.

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