Studying the impact of innovation on business and society

Mellbe Chooses A Gem From Brian Solis for Their List of 25 Genius Social Media Inspirational Quotes

Mellbe Chooses A Gem From Brian Solis for Their List of 25 Genius Social Media Inspirational Quotes

Solis is among the luminaries quoted on Mellbe’s highly tweetable, illustrated rundown of “25 Genius Social Media Inspirational Quotes.” The article begins: “Social media is continuing to grow and develop with the users, expanding them from the world of Facebook and Twitter into 17+ primary social networks. Businesses can use various platforms to strengthen marketing strategies and reach customers in new and creative ways. According to Brandwatch, ‘Social networks earned an estimated $8.3 billion from advertising in 2015.’ This number…

Customer journeys start with smartphones, but brands still don’t get mobile

Customer journeys start with smartphones, but brands still don’t get mobile

Customers are not going to wait for brands to get the mobile journey right…they’ll move on and find someone else who gets them. Customers are increasingly and overwhelmingly mobile-first. For the most part, many brands are still learning how to optimize traditional e-commerce experiences let alone mobile sites and apps. The Amazons of the world don’t make it any easier to keep up. Yet every day, customers are reaching for their smartphones to learn about what to buy, what to…

1 80 81 82 83 84 330