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AdAge: A New Customer Experience: How AI Is Changing Marketing

Industry publication AdAge recently had a look at how artificial intelligence is changing the nature of marketing, citing Brian Solis’ thoughts on the subject.


“Even in its earliest iteration, AI helped companies better understand how to be human,” says Brian Solis, author and principal analyst at Altimeter, the digital analyst group at brand and marketing consultancy Prophet. “The irony is that it took this very advanced technology to make them think differently about how they should communicate with their customers.”

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