Retail TouchPoints (RTP), the premiere online publishing network for retail executives, conducted an exclusive Q&A with Solis before he delivered a keynote address titled āFrom Iteration to Innovation: How Top Brands Are Surviving and Thriving in Digital Darwinismā at the 2019 Retail Innovation Conference. Believing that using smartphones ārewires your brain to essentially move faster, makes you a lot less patient, and has created a lot of āaccidental narcissism,ā Solis revealed why itās so vital for retailers to keep up…
Mount Bonnell Media Interviews Brian Solis at SXSW 2019
An interviewer from Mount Bonnell Media serendipitously ran into Solis at SXSW 2019 and this encounter soon led to a brief but impactful interview about the inspiration for Lifescale. Solis introduces himself and explains that heās helped launch over a thousand startups and had three startups of his own in addition to his research career. He then discusses the distractions inherent in the world of social media and messaging apps. He says, āWe think weāre getting a lot done, but…
Brian Solis Quoted in CNET SXSW Preview Article Coinciding With International Womenās Day
Solis is quoted in a CNET article by Erin Carson titled āSXSW 2019 Embraces #MeToo As International Womenās Day Kicks Off.ā The piece highlights the fact that the music-film-media festival has a slate of sessions and panels that deal with diversity and inclusion, including a total of 50 sessions with āwomenā in the title and 20 more with ādiversity.ā They have names like Women in the World of Venture Capital, Diversity is the New Superfood, Black Women in Entertainment: The…
Brian Solis Quoted in Reference to Effective Coca-Cola Campaign In South African Article
Solis is quoted in reference to a successful Coca-Cola marketing campaign in an article by Tiisetso Maloma on the South African website Biz Community called āThe Two Most Important Quotes in Marketing ā Becoming and Authority and Expert in Customersā Eyes.ā The article reads: āIn 2015 it was estimated that the campaign increased Coke sales by 7% among young adults in Australia, and by 2% in the USA. The campaign is a success because it leaves people feeling something…
Lifescale Unboxing! The New Book is Finally Here, So Let’s Begin Our Journey Today!
Wow. Just wow. This is the moment that I’ve been dreaming about for a long long time. I just can’t believe it’s finally here. Your support over the years mean everything. So naturally, I wanted to share this very special moment of unboxing our new book! Lifescale: How to Live a More Creative, Productive and Happy life isĀ available online now! 😍 Amazon | Barnes and Noble | 800CEOREAD | BAM The first few days are a big deal to any…
My SXSW 2019 Schedule + The Official Debut of Lifescale: How to Live a More Creative, Productive and Happy Life
Are you going to SXSW 2019? Fancy that! I am too. It’s been almost three-and-a-half years since my last book, X: The Experience When Business Meets Design. I’m so happy (and relieved) to share that I’m launching my next book at SXSW! Cue the trumpets! Introducing, Lifescale: How to Live a More Creative, Productive and Happy Life. While it’s my eighth book, it’s my first personal venture. I would love to share it with you in Austin if your schedule…
Brian Solis Photo Appears In Hawaii Public Radio Preview Of A Hawaiian Music Artist Participating in SXSW 2019
A photo of Solis conducting the keynote at SXSW 2018 appears in an article by Hawaii Public Radioās (HPR) Noe Tanigawa interviewing luminaries about Hawaiian participants in the 2019 event, including the stateās lone musical representative, ukulele virtuoso Taimane. The photoās caption reads: āDigital analyst Brian Solis studies disruptive technology and its impact on business. He delivered the keynote at SXSW 2018. The article features Q&A with Phil Tripp, SXSWās Senior Market Development Manager for Australia, New Zealand and Hawaii;…
Brian Solis Listed In SXSW Interactive 2019 Session Guide
A Linkedin preview piece called āYour SXSW Interactive 2019 Session Guideā by marketing and strategy leader David Berkowitz mentions friends and innovators attendees should not miss, including Solisā featured session on March 12 at 11 a.m. Read the entire article here: https://www.linkedin.com/pulse/your-sxsw-interactive-2019-session-guide-david-berkowitz/
Brian Solisā Article on Machine Learning is Referenced in Linkedin Piece About Content Marketing Ideas
Solisā article āMarketing and CX Enter the Age of Machine Learning, But Are Businesses Readyā is mentioned and linked to in an article on Linkedin Marketing Solutions blog by Steve Kearns called āWhatās Trending: Ideas to Inspire Your Content Marketing.ā Solisā article is at #10 on a list of āWhat Marketers Were Reading and Sharing Most This Week.ā Kears introduces it by writing, āWe wrap up this week with an interesting read from Brian Solis on machine learning and how…
Smartphones and Voice-Assisted Devices Create Opportunities for Modern Customer Experiences
Anyone who uses a smartphone can attest to the incredible power of real-time, in-the-moment discovery that leads to decisions and outcomes. But, now in an age of voice-assisted devices, we are further empowered to command information or purchase on-demand. āOK Google, Alexa, Hey Siri, what are the best bluetooth headphones for me?ā Or, āPlease reorder groceries from last week for delivery tomorrow afternoon.ā Like mobile shopping, voice-assisted behavior is also becoming second-nature. Brands must now reimagine the customer journey and…
