Although it may seem counter-intuitive for marketers to approach an individual with a small following, nano-influencers can be important assets that help boost your brandâs social engagement strategy. According to research by Brian Solis, principal analyst at Altimeter Group, only 32 percent of consumers follow big-name influencers, compared to 70 percent who are influenced by their family and friends online.
Inventiva – Online marketplaces must go beyond sales to experiences
Thatâs the sweeping conclusion of a new report called âThe State (and Future) of Digital Marketplaces,â produced by Altimeter principal analyst Brian Solis and published by marketplace technology company Kahuna. More than just selling a product, these platforms will increasingly need to find ways to simplify and integrate the entire customer experience, from discovery to purchasing to delivery.
âItâs an economy with experience as a service,â Solis said. âThat facilitating of transactions just isnât going to be enough for the success of marketplace anymore.â
Onalytica – An Evaluation of Brand-Influencer Partnerships
âWhat most brands and agencies miss is that influencers arenât meant to be part of a campaign in a traditional sense. Theyâre not like the celebrity endorsements of the past nor are they traditional media outlets waiting to share brand-approved messages with their audiences. At the root of influencer partnerships is social capital. What makes influencers special is that they have earned social capital, a measure of digital worth comprised of varying degrees of trust, stature, value, engagement, entertainment, authority, etc. Together, they add up to the reasons people follow them and contribute to communities. More importantly, thereâs mutual value between influencers and followers. Itâs a human network. For brands and agencies to succeed, any branded engagement has to add value to the influencerâs social capital, to the experience of followers and to the community as a whole. The key is to link social capital to brand value. Because at the end of the day, itâs the brandâs opportunity to also build social capital within these human networks.â Brian Solis – Best selling Author Principal Analyst and Futurist, Altimeter, a Prophet company
Ross Dawson – Futurist Influence Rankings
Using inputs by Followerwonk Social Authority, Alexa, & Twitter, Ross Dawson recently put together a clever widget to rank the most influential “Futurist” leaders on social media. Brian Solis ranked #87!
The Financial Brand – Top 9 Digital Consumer Trends for Financial Marketers in 2019
âThe question is no longer just about how to ensure brands appear in key search moments online,â says Brian Solis, â but also about the type of role brands should play in the conversation â including how they influence and affirm the experiences people are seeking in real life.â
Attention Students and Entrepreneurs: Here’s Why The Social Sciences are More Important Than Ever
Somewhere between Summer and Fall, I spent an unforgettable moment with Andrea Koppel. The good news is that we recorded our conversation. If the surname sounds familiar, it’s because Andrea is the daughter of iconic broadcast journalist and host of Nightline Ted Koppel. Andrea is a force of her own however. Among many things, she’s the host of the uber-popular Time4Coffee podcast. It’s a show dedicated to students and entrepreneurs where “caffeinated career conversations” guide listeners in their studies and career…
Digital Darwinism: What Killed Borders, Blockbuster and Toys R Us and How to Survive
We live in an era of “digital Darwinism,” a time when technology and society are evolving faster than the ability of many organizations to adapt. It is for this reason (along with a myriad of other problems of course) that in fact killed Borders, Blockbuster, Toys “R” Us and the like. Not only did digital Darwinism cost us close to a half billion job, it’s only accelerating. As Leon C. Megginson once said in paraphrasing Charles Darwinâs Origin of the…
How Customer Service Is Guiding Digital Transformation
On Microsoftâs Savvy Business Leaders podcast series, host Bill Detwiler discussed with Solis how customer service is guiding digital transformation, with companies using data to be more accessible on mobile platforms and best meet customersâ expectations. Asked why companies need to rethink customer experience, Solis explained that customer experience is the number one catalyst for digital transformation. He said, âThe biggest thing about this is that customers are going through or undergoing profound changes in their behaviors, which ultimately affect…
IPFC Online: 50 Top Digital Influencers To Follow in 2019
French web agency IPFC recently released their list of the top 50 digital influencers they recommend that people follow in 2019, with Brian Solis coming in at #45.
AdAge: A New Customer Experience: How AI Is Changing Marketing
Industry publication AdAge recently had a look at how artificial intelligence is changing the nature of marketing, citing Brian Solis’ thoughts on the subject.