In a recent Forbes article discussing understanding the exercise of influence and social identity on the public, Brian Solis’ approach to determining influence was quoted alongside the likes of Robert Cialdini & Dale Carnegie.

Excerpt: There are plenty of other approaches to determining influence. According to digital analyst Brian Solis, “Influence is the ability to cause desirable and measurable actions and outcomes.”

Read the entire article here: https://www.forbes.com/sites/forbesagencycouncil/2018/12/05/influence-and-the-influencer-persuading-audiences-through-social-identity/#21e865bc7f63