Studying the impact of innovation on business and society

Attention Students and Entrepreneurs: Here’s Why The Social Sciences are More Important Than Ever

Sasha Freemind

Somewhere between Summer and Fall, I spent an unforgettable moment with Andrea Koppel. The good news is that we recorded our conversation.

If the surname sounds familiar, it’s because Andrea is the daughter of iconic broadcast journalist and host of Nightline Ted Koppel. Andrea is a force of her own however. Among many things, she’s the host of the uber-popular Time4Coffee podcast. It’s a show dedicated to students and entrepreneurs where “caffeinated career conversations” guide listeners in their studies and career pursuits.

I joined Andrea on episode #29. We talked about how a Sociology degree can be a big help if you’re interested in breaking into the tech field.

Initially, we focused on A.I. and why social sciences and creativity are more important in an era of machines and robots than ever. As time went on, I started to share a more personal side of my work, my challenges with technology and also what I can only say is a preview of my next big thing (click here to be among the first to know).

Please take a moment to listen to the episode.

Andrea is a wonderful and engaging host. I felt like I could share things over a cup of coffee with her that I usually reserved over glasses of champagnes with my most intimate of friends.

Why Tech & Artificial Intelligence (A.I.) Need Anthropologists w/ Brian Solis

Episode 29

Brian Solis left college before graduating so that he could pursue his passion. He had always been interested in technological advancements and their influence over both businesses and individuals, so he decided to combine them into one job description. Brian is a Digital Analyst and Digital Anthropologist. He studies the trajectory of disruptive technologies and evaluates how they will affect humans and their businesses. He has written numerous books on the subject– most recently X: The Experience When Business Meets Design— as he hopes to spread the word to the public about the future of tech.

Andrea’s website: Time4Coffee


Brian Solis

Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is world renowned keynote speaker and 7x best-selling author. His latest book, X: Where Business Meets Design, explores the future of brand and customer engagement through experience design.

Please, invite him to speak at your event or bring him in to inspire colleagues and fellow executives/boards.

Connect with Brian!

Twitter: @briansolis
Facebook: TheBrianSolis
LinkedIn: BrianSolis
Instagram: BrianSolis
Youtube: BrianSolisTV
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2 COMMENTS ON THIS POST To “Attention Students and Entrepreneurs: Here’s Why The Social Sciences are More Important Than Ever”

  1. The more you understand your customers and clients down to a science, the closer you’ll become to understanding those wants and needs you can address and close to raise conversion and client trust to an unimaginable scale.
    A.I is having it’s time as of recently, but for how long we’ll have to see. As some companies utilize it incorrectly, they bring themselves farther away from their customers which is the exact opposite affect they desired.
    If you’re gonna do something, do it right!

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