Solisā āLifescale: How to Live a More Creative, Productive, and Happy Lifeā is on the list at #20. Each month, 800-CEO-READ compiles a list of their top selling business books. They are featured on their site, within their weekly Keen Thinker Newsletter and syndicated through various national publications. Read the entire article here: https://inthebooks.800ceoread.com/bestsellers/articles/800-ceo-read-business-bestsellers-for-march-2019
Marketing Magazine says, āWhen Solis speaks, the market listens.ā
In a new article discussing digital Darwinism and customer experience, Marketing Magazine of Australia digs into Solisās latest research report, The Real-Time and Predictive Commerce Playbook for CMOs. The magazine reports, āWhen Solis speaks, the market listensā and goes on to quote Solis as saying, āhuman-centred innovation is needed to compete in an era of digital Darwinism. And for marketers, to become human-centred is to become customer-centric. In other words, brands must understand their evolving customers in real time to…
Whatās important for CX executives and marketers to consider in 2019?
A dear friend of mine asked if I would share my ideas for a new report that explored marketing’s role in driving business growth and shaping the future. The answer was, “of course.” If I can be straightforward, marketing for the sake of marketing is exasperating. The elite, but promising marketers know this. They’re focusing on two things that matter to businesses in an era of digital Darwinism, 1) business growth and not decline and 2) the customer’s experience (note…
Visioncritical.com Touts Brian Solisā āX: The Experience When Business Meets Designā in Article about a Webinar called āThe Customer Experience Revolutionā
Solisā 2015 bestselling book āX: The Experience When Business Meets Designā is touted in an article (by Kelvin Claveria) about an April 2019 Vision Critical webinar called āThe Customer Experience Revolution.ā Though the headline says, āWhy people are raving about X, the new book from Brian Solis,ā: the article starts with a mention of the seminar, in which Solis shared concepts and insight taken from the book. Nick Stein, senior VP of marketing at Vision Critical, joined Solis in the…
Brian Solis Mentioned Among Other Luminaries In CMSWire Article About LinkedInās Dominance of SXSW 2019
Solis and āLifescaleā received prominent mention among other high-profile presenters at SXSW 2019 in a CMSWire article by Brian Wallace about how LinkedIn dominated the event this year. After launching the piece discussing the popularity of The LinkedIn Studio, the author writes: āAmong the presenters were analyst Brian Solis, social media strategist Goldie Chan and actress and producer Mindy Kaling. Chan, who is known on LinkedIn for her brand management insights, talked about managing your brandās online reputation. Solis, who…
Brian Solis Is Mentioned In A Forbes Article on the ROBO (Research Online, Buy Offline) Economy
Solis received a mention in a Forbes article by contributor Jia Wertz entitled, āAuthentic Salesmanship Is Key to Success in the Research Online, Buy Offline (ROBO) Economy. The ROBO economy is a trend in consumer purchasing behavior where they research online reviews prior to making any in-store purchases. 56% of online shoppers read online reviews before buying. Towards the end of a section of the article called āAccess to Information,ā Wertz writes, āSwiping or tapping to the nearest competitor…
Attention is a Currency: When it Comes to Digital Distractions, We are Spending More Than We can Afford
“Our attention is traded as a commodity. The more of it we spend on any given platform or vice, the more hosts can sell it for.” 🤳 This was a hard message to take to a massive event rooted in the very platforms at the center of so much disruption. But, the more we know (and embrace) the devastating effects of the dark side (and underbelly) of Ā social media and digital distractions,Ā the more we can take control. We can then…
BRIAN SOLIS BECOMES A VOICE IN AWAKENING
In addition to ending the stress and burnout epidemic in Americaās corporate culture, one of Thrive Globalās missions is to create a healthier relationship with technology. To that end, Solis was interviewed about Lifescale for the platform by David Hoffmeister, a modern day mystic, teacher of āA Course in Miraclesā and author of āThis Moment is Your Miracle.ā In the piece, Solis shares the key message that weāre all susceptible to productivity-crushing digital distraction. He also offers three top lessons…
Brian Solisā SXSW 2019 Lifescale Launch Party Praised on NICKSAV Film & Music Show Podcast
Solisā launch party for Lifescale at SXSW 2019 was singled out for special praise on podcaster Nick Savidesā NICKSAV Film & Music Show (nicksav.show) covering the festival. On an episode called “Notable, Films Music and Experiences,” Savides says that Solisā earnest presentation helped him center himself and be present amidst an even that can be full of chaos, distractions and the feeling of having to rush off to the next event. The host was impressed by Solisā philosophy of taking…
How To Avoid Distractions as Marketer
Social Media Examiner, known as the worldās largest social media marketing resource, interviewed Solis upon the release of Lifescale: How to Live a More Creative, Productive and Happy Life. Writer Michael Stelzner poses these essential questions to start the comprehensive piece about how our life of distractions and social media addictions plays into digital marketing: Ā Does social media distract you from work and life? Wondering how to stay focused despite online interruptions? The topics he and Solis explore include: Understanding…
