Solis is the sole subject of an article by MyCustomer Editor Chris Ward titled âBrian Solis: How To Identify Your Moments of Truth.â The subtitle reads: âCustomer experience guru and Lifescale author Brian Solis shares the moments of truth that businesses should focus on to improve customer experiences and drive advocacy.â The article starts with a reference to Solisâ book Whatâs the Future of Business?. In that volume, he highlighted the four moments of truth that can help businesses improve…
Brian Solis Addresses Social Engineeringâs Impact on Biology and our Norms and Values
Brian Solis addresses our culture of âlikes,â âsocial media pills,â our âfake livesâ on social media and our need to reset our relationship with technology in a blog post article on Singular Universityâs site called âSelfie-Aspiration: Social Engineering Is Changing our Biology and our Norms and Values.â Solis writes, âOur attention was hacked and monetized without thoughtful regard to the psychological, emotional, and physical impacts on our health and wellness. This isnât sustainable. But itâs also the new normal. We…
Brian Solis Research Referenced In FUTUREiOT Article On Securing a Converged IoT-IloT Future
Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled âSecuring a converged IoT-IIoT future.â The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
Brian Solis Interview With Hyundai CMO Dean Evans Quoted in Clickz Article
Quotes from an interview Solis did with Hyundai CMO Dean Evans are featured in a Clickz article by Jacqueline Dooley titled âHow customer behavior is helping Hyundai change the buying experience.â Last August, Brian Solis, Principal Analyst at Altimeter, spoke with Dean Evans, the CMO of Hyundai Motor America to discuss how rapidly evolving customer behavior has motivated Hyundai to change their approach to selling cars. The interview with Evans was conducted for a study titled, Digital Experience Innovators: How…
Brian Solis and An Altimeter Report Referenced In a Futureiot Article On Securing a Converged IoT-IloT Future
Solis, Altimeter and key statistics are quoted upfront in an article by Allan Tan on Futuriot titled âSecuring a converged IoT-IIoT future.â The Altimeter report, 2018-2019 State of Digital Transformation, reveals that business growth remains the primary driver of digital transformation initiatives. But while market pressures like business opportunities (51%) and increased competitive pressure (41%) are high on the agenda of the C-suite, high-profile data breaches and new regulatory standards like GDPR are also providing impetus to transform (38%). Solis…
Australiaâs Forte Magazine Features Article On Webinar Masterclass With Brian Solis
The uncredited piece begins: âAre you struggling with focus, procrastination, anxiety, self-esteem, forgetfulness, or creativity? Somewhere along the way, we have become distracted. Maybe we donât realise the extent to which our everyday rituals, favourite devices and apps, or where we focus our attention is affecting us.â The masterclass offers âpractical tips, tricks, and insights directly from Brian Solis on how to be more efficient and productive in our technology-driven world. . .from simple first steps to reclaiming your attention,…
How Hyundai is Driving CX Innovation by Connecting Customers to Dealerships Via Mobile-First Journeys
New Hyundai store in Bluewater Shopping CentreTodayâs customer is more connected, informed and empowered than ever before. They expect information and services on-demand and they increasingly expect personalized engagement regardless of channel. Customers value modern experiences that are seamless, efficient and assistive across their devices and many times this is the deciding factor of which brand to purchase. For those of us who have recently been in the market for a new car, researching a big decision like that is…
The Much Overdue Rise of Experience and Service Innovation
The number of fantastic experiences we have with businesses in moments of truth, usually in time of need and help, are so isolated, that we tend to remember and talk about them over and over again. Most of the time, when we need support, the cumulative experience is nothing short of abysmal. In most cases, we have to schedule time and work up the nerve to contact the companies we give money to just to gain some level of already expected…
As an Author on Innovation and Digital Darwinism, I Realized that I Needed to Upgrade My Work
As someone who studies the impact of innovative technologies on markets and societies, I found it ironic to write books on the subject that were strongly rooted in traditional channel formats. I struggled with the paradox of urging people to challenge conventions when I clearly couldn’t follow suit. So, going back to the my first solo book, ENGAGE!, in 2010, and with every book following, I borrowed from iconic Hollywood trailers to promote each title. But the books themselves, were still…
Cirium Execs Reference Brian Solis in Article on Airlines and Airportsâ Use of Data
Solis is mentioned at the tail end of a Future Travel Experience article titled âWhy data analytics is a vital tool for unlocking new customer experience and revenue opportunities,â featuring new perspectives on the subject by Ciriumâs Carrie Mamantov, Marketing Director, and Steve Lappenbusch, Principal Product Manager. The article was centered around Ciriumâs involvement in FTE Global 2019, where the company would be leading a co-creation session exploring âHow can the industry better utilize data to exceed traveler expectations?â Mamantov…
