For his article “Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones” on the Meltwater website, John Boitnott sought out Solis’ expertise to illuminate key concepts. Solis is referenced almost immediately in the opening section “What is Trend Forecasting?” As Boitnott writes, “Brian Solis is author of the new book Lifescale and Principal Analyst and Futurist at Altimeter Group. He says it’s part art and part science, and not at all precise, but…
Brian Solis Listed By Marketer Mag As One of Ten Marketing Influencers to Follow on Twitter
Solis is #4 on Marketer Mag’s list of 10 marketing influencers you should be following on Twitter. The ten experts are also named as “social media influencers” who followers can trust to provide the latest marketing news. They created the list to help people make sense of all the digital marketing information floating around. Of Solis, the article says: “As a digital analyst, anthropologist, and futurist, Brian Solis is looking at the bigger picture. Instead of keying into the latest…
Brian Solis Is Featured in a Linkfluence Article Of 10 Experts on Leveraging Your Social Data
Guillaume Decugis, CEO of Linkfluence, chose Solis as one of the experts in his article “Social Media Insights: 10 Experts Share How To Leverage Your Social Data.” Solis is quoted as saying: “Customers are connected and mobile-first, and they’re in control of their journeys and experiences. The pace of change for consumers and technology has never been faster. Yet, brands are still chasing customer intent through traditional means. The good news is that because of digital, customer signals give away…
Brian Solis Shares How Innovation Can Transform Your Brand With Retail Touchpoints
In an interview with Alicia Esposito of Retail Touchpoints that appeared on the Salesforce blog, Solis focused on transforming your brand in commerce, marketing, customer service and even holiday readiness. First, he discusses the “experience economy,” a phrase coined by Joe Pine and James Gilmore in their book The Experience Economy. Solis said, “Today, your brand is defined by the experiences people have and share, which is completely different than in the past. If people are going to have an…
The State of Digital Transformation: What Are 2019’s Key Drivers?
Here are the key drivers of digital transformation my latest report on the subject, The 2019 State of Digital Transformation. Learn about the trends that are shaping digital transformation efforts across organizations and actionable strategies for accelerating the evolution of transformation to drive growth. Brian Solis, Author, Keynote Speaker, Futurist Brian Solis is principal analyst and futurist at Altimeter, the digital analyst group at Prophet, Brian is a world renowned keynote speakerand 8x best-selling author. In his new book, Lifescale: How to live a more…
Brian Solis’ Research on Digital Distractions Spotlighted in Archinect Article
Solis is featured in an Archinect article by Sean Joyner titled, “Doing creative work when we are obsessed with checking our phones.” He writes, “According to author Brian Solis, digital distractions are taking a significant toll on businesses, with 36-percent of Millennials and Gen Z workers reporting to spend two hours or more each workday ‘looking at their phones for personal activities.’ And while distractions can negatively influence creativity, they can also help propel forward the creative process.” He quotes…
The Future of Business is Under Construction and You are Its Architect
WTF? What’s the future…? Disruptive technologies are hailed as catalysts for business transformation. But they are merely enablers for defining a new genre of market relevance and leadership. Among the subjects of disruption, how we work, market, sell, and serve requires nothing less than remodeling and in many cases, complete redesign. The reality is that the future of business is always under construction. Yet, the state of business as usual is still pervasive and very much rooted in the past….
Can You Change the World from Your Smartphone?
When I was in Portugal, I was asked to interview with Publico with Karla Pequenino. I wasn’t sure what we were going to talk about. But at the time, it turned out to be a precursor to something that wouldn’t just be near and dear to me, but to everyone around the world. The topic was digital activism vs. social slactivism aka “look at me! I care about this cause…but, I also care about views and likes!” The story was…
Brian Solis is Mentioned By Dan Gingiss In a LinkedIn Interview About Creating Memorable Social Media Experiences
In Sean Callahan’s LinkedIn article “The Insight Track with Dan Gingiss: Creating Memorable Experiences on Social Media,” Gingiss – a keynote speaker, author and experience consultant – offered his perspective on B2B companies leveraging social media to deliver exceptional experiences online. Gingiss mentions Solis as one of the authors who has been most influential to him. Referring to him as “the Godfather of Customer Experience,” he mentions Solis’ two game changing books that are actually experiences to read: “What’s the…
The Evolving Social Construct of Modern Social Businesses
This article is from my unpublished archives. It does no good sitting there, so I’ve decided to publish it after all these years. Today, businesses are actively seeking the fountain of youth to stay relevant in these evolving times. The more ambitious leaders, are also seeking the fountain of truth to connect with evolving societal norms and values. Digital strategists believe that new technologies combined with transparency and authenticity reveal the way forward. And, it does, to some extent. But…
