Following my presentation at Adobe Summit, I sat down with CMO.com‘s Giselle Abramovich (also my dear friend) back stage to discuss the importance of experience design and the future of brand in a digital economy. I also got to share the inspiration behind, X: The Experience When Business Meets Design. In this in-depth interview, we also explored my research, work and ideas about how every company should re-imagine brand for an era of digital Darwinism. The questions and answers cover…
Adweek Features Brian Solisâ Latest Research on Digital Experience Innovation
In an article for Adweek called â7 Strategies to Drive Business Growth Through Digital Experience Innovation,â Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as NestlĂ© Waters, Home Away, Dominoâs and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, âI learned that, across the board, in addition to adopting new technologies and hiring…
The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution – GetAbstract
For those who don’t have the time to read an entire book, but still need the benefits of doing so, I present to you…GetAbstract. I’m proud to announce that The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution is now available, along with X, WTF, Engage!, and others! — Before the Internet and social media, consumers who didnât like a store told a few friends, sent an angry letter or just never…
Customers Don’t Care About Employee Experience When It Comes to CX
Customers don’t care about the realities of our business, its limitations, risk averse culture, regulations, politics, etc. The customer’s experience must begin with the experience customer have and ultimately the experience they should have. Credit: Biz Advisory Group
#1 Global Fintech Podcast Breaking Banks Hosts Brian Solis
Solis was interviewed on Finovate Podcastsâ âBreaking Banksâ by guest host Brett King and co-host Dara Tarkowski about the concept and inception of his book âLifescale,â which Solis called his eighth book overall but first âpersonalâ book. He explains that after years of advising tech startups and shape the direction of that industry, he realized he was not immune to the powers of distraction or the addictive nature of âpersuasive designâ in the apps and services we use every day….
Video Of Brian Solisâ 2019 SXSW Speech Featured on a SXSW Piece on âHow To Be The Best Youâ
The YouTube video of Brian Solisâ speech at 2019 SXSW appears in a compilation article on the SXSW website by Nicole Cappabianca called âHow To Be The Best You with Esther Perel, Brian Solis, Marie Kondo & More.â The write urges people to âwatch through the videos below and learn how to level up and get inspired to become the best version of yourself. . . Whether itâs designing your life to âspark joyâ, harnessing the power of telling personal…
Brian Solisâ Four Moments of Consumer Truth Is Referenced By Namibia Economist
Solis is referenced in two unique ways in a Namibia Economist article by Natasja Beyleveld called âMirror Mirror on the wall, if I ride a skateboard will I fall? The Ultimate Moment of Truth.â The author starts the piece provocatively by saying âArchitecting experience begins with empathy (Brian Solis), so stop focusing on the funnel. Or stop funneling what you want down the customerâs throat?â Later she references Solis speaking âabout designing for the four moments of truth, and every…
e-Mobility and The Future of Transportation – #EnelFocusOn in Rome
The future of e-mobility (full presentation on demand) Our climate is changing. Some of the manmade causes that are accelerating these changes can be reduced or possibly reversed with notable, some not insignificant changes in our lifestyle. Obviously some are easier than others but nonetheless important. Without getting into the politics or the science of climate change, I do want to share an experience about one of the many areas of innovation aimed to curb it, eMobility. As Tesla Found Elon…
A Visual Journey of What it Means to Lifescale and Live a More Creative, Productive and Happy Life
Dani Saveker is Global CEO and Founder of The GLAS Group, an organization that offers a simple and effective framework that enables you to do better, be better and feel better in all aspects of life. Dani is also a talented artist who began publishing her Visual Synopses in 2018. She has an incredible thirst for learning and development and so her drawings not only look stunning but seek to capture the messages of some of the worldâs greatest thought leaders…
Brian Solis Interviewed About Generation C by CEO and Co-Founder of GrowBiz Media
Solis is interviewed by Rieva Lesonsky, CEO and Co-Founder of GrowBiz Media, in an article posted on Bank of Americaâs Small Business Community site called âGeneration C: Understanding how to speak to the Connected Customer.â The author starts by mentioning that Solis first introduced businesses to the âConnected Customerâ in 2012, but many small businesses havenât yet embraced Gen C. Solis says that Gen C âis not limited to one group of demographic. Demographic marketing is based on age, income,…
