Solis is listed as a key contributor on The Digital Transformation People’s News In Digital under the heading of Strategy & Innovation. The pull quote from his linked article “A Prelude To Innovation” is “If innovation is the key to future-proofing and more effectively competing for the future, why is it that many organizations get caught up in a pattern of incrementalism?” The article itself appears on the Singular University Website. It’s subhead is: Ideas are Denied by the Dozen:…
Soft Suave’s List of Top 7 Mobile App Development Industry Influencers to Follow in 2019 Includes Brian Solis
Solis is listed first among the seven movers and shakers in the Mobile App Development Industry in Soft Suave’s list entitled, “Top 7 Mobile App Development Industry Influencers to Follow in 2019.” The piece says, “These influencers will inspire you and educate you with their industry expertise.” The paragraph on Solis reads: “Brian Solis is a principal analyst, a keynote speaker and best-selling author. He studies disruptive technologies and their impact on business and society to help executives gain more…
Legacy Models Shackle Digital Transformation and Strangle Innovation
Digital transformation has certainly achieved buzzword status. Yet, by its very nature, digital transformation can be among the most important catalysts for business modernization and innovation. The difference between where we are and where we need to be is separated by purpose and vision. If we can see and work beyond the “digital” in digital transformation, we can model the business of the future today. That’s the hard part. In the early phases of “The Six Stages of Digital Transformation,”…
SAS Marketing Insights Editor Interviews Brian Solis about AI Marketing
SAS Marketing Insights Editor Jeff Alford interviews Solis in a piece called “AI Marketing: What does the future hold? Its subtitle captures the subject’s view that “artificial intelligence will bring personalized experiences to life.” Alford says of Solis: “He is widely viewed as a futurist and business strategist who has helped companies create new media strategies and frameworks.” Some key excerpts from Solis: “AI marketing is the next big thing. It will shift brands away from marketing automation toward personalized…
Consumers Don’t Want Products And Services, They Want Experiences
Following my presentation at Adobe Summit, I sat down with CMO.com‘s Giselle Abramovich (also my dear friend) back stage to discuss the importance of experience design and the future of brand in a digital economy. I also got to share the inspiration behind, X: The Experience When Business Meets Design. In this in-depth interview, we also explored my research, work and ideas about how every company should re-imagine brand for an era of digital Darwinism. The questions and answers cover…
Adweek Features Brian Solis’ Latest Research on Digital Experience Innovation
In an article for Adweek called “7 Strategies to Drive Business Growth Through Digital Experience Innovation,” Solis offers various pieces of advice gleaned from his interviews with leading CMOs. He interviewed marketing heads at top brands such as Nestlé Waters, Home Away, Domino’s and Marriott International to learn how they were approaching innovation and how that might affect the role of brand and marketing. He writes, “I learned that, across the board, in addition to adopting new technologies and hiring…
The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution – GetAbstract
For those who don’t have the time to read an entire book, but still need the benefits of doing so, I present to you…GetAbstract. I’m proud to announce that The End of Business as Usual Rewire the Way You Work to Succeed in the Consumer Revolution is now available, along with X, WTF, Engage!, and others! — Before the Internet and social media, consumers who didn’t like a store told a few friends, sent an angry letter or just never…
Customers Don’t Care About Employee Experience When It Comes to CX
Customers don’t care about the realities of our business, its limitations, risk averse culture, regulations, politics, etc. The customer’s experience must begin with the experience customer have and ultimately the experience they should have. Credit: Biz Advisory Group
#1 Global Fintech Podcast Breaking Banks Hosts Brian Solis
Solis was interviewed on Finovate Podcasts’ “Breaking Banks” by guest host Brett King and co-host Dara Tarkowski about the concept and inception of his book “Lifescale,” which Solis called his eighth book overall but first “personal” book. He explains that after years of advising tech startups and shape the direction of that industry, he realized he was not immune to the powers of distraction or the addictive nature of “persuasive design” in the apps and services we use every day….
Video Of Brian Solis’ 2019 SXSW Speech Featured on a SXSW Piece on “How To Be The Best You”
The YouTube video of Brian Solis’ speech at 2019 SXSW appears in a compilation article on the SXSW website by Nicole Cappabianca called “How To Be The Best You with Esther Perel, Brian Solis, Marie Kondo & More.” The write urges people to “watch through the videos below and learn how to level up and get inspired to become the best version of yourself. . . Whether it’s designing your life to ‘spark joy’, harnessing the power of telling personal…
