October 30, 2019 – Rakuten Ready, the location-centric mobile commerce platform that takes the friction out of the mobile order-ahead experience for thousands of stores and restaurants, and Brian Solis, unveiled a benchmark study enlisting secret shoppers to evaluate the Order for Pickup customer experience and wait times at 25 top quick-service restaurant, retail and grocery brands across the U.S. Based on Rakuten Ready order data, customers who waited less than 2 minutes were four times more likely to be…
The End of Traditional Marketing and the Beginning of What’s Next
Congratulations to Carlos Gil on the release of his new book, “The End of Marketing: Humanizing your brand in the age of social media.” Carlos is a long-time friend and I was genuinely appreciative when he asked me to write the foreword for his first book. All I asked was that I could share the foreword with you upon the book’s release. I hope it helps you! This is the end of what was and the beginning of whatās next…
Brian Solis is Quoted on Customer Behaviors in Businesswire Article On Rakuten Ready
Rakuten Ready partnered with Brian Solis to study the state of the Order Ahead for Pickup market and track how brands perform in retail, QSR and grocery markets.Ā The study enlisted secret shoppers to evaluate the Order for Pickup customer experience and wait times at 25 top quick-service restaurant, retail and grocery brands across the U.S. Chipotle, Panera, and Starbucks came out on top for fastest in-store pickup times overall, with retailers Best Buy and Nordstrom clocking in as best…
Your Online Behavior Funds a Social Currency and Creates a Digital Credit Score
The Black Mirror “Nosedive” episode is a very real depiction of a possible future of our digital and physical worlds. In fact, there are semblances of it forming in China right now. How you use social media can be collected into a social credit score. Your rating on Uber or Lyft aren’t the only systems tracking your digital behavior and transactions. What you create and curate, what you do, what you say, what you don’t say, who you know, can…
TechRepublic Interviews Brian Solis About The Changes Shaping Digital Transformation
In an insightful video interview, Solis is interviewed by TechRepublicās Karen Roby about some of the changes currently shaping digital transformation, such as operational models and modernizing infrastructure. Solis begins by talking about the research he brings to his annual The State of Digital Transformation report. He says: āWhat that research has shown is sort of this eventual but certainly sluggish migration from the digital transformation of, so for example, cloud, customer support, what have you, to a more enterprise-wide,…
Brian Solis Chosen One of Top Digital Transformation Influencers of 2019 by Exceeders
Solis was listed among ten influencers in a piece by Yamini on the Exceeders site. The author introduces the article with a general overview of digital transformation: āSolely looking at digital transformation spending by organizations around the world should make it clear that itās here to stay. A forecast by IDC states that worldwide spending on digital transformation technology and services may reach $1.97 trillion by 2022. The manufacturing industry is expected to invest the most, followed by transportation and…
Article Awarding Pegasystems Mentions Brian Solis and His PegaWorld Keynote on AI
In an extensive article on ZDNet extolling the virtues of software giant Pegasystems and why they were a CRM Watchlist 2019 winner, Paul Greenberg ā President of the customer strategy consulting firm The 56 Group, LLC ā mentions Solis (an āuber-thought leaderā) in reference to his keynote on artificial intelligence (AI) in the enterprise at the recent PegaWorld 2019. In the CX section of a part of the article devoted to Pegasystemsā corporate narrative, Greenberg writes: āTo the credit of…
Brian Solisā Keynote at PegaWorld 2019: The Humanization of CX In an Era of AI
“Pegasystems at PegaWorld showed their evolution toward the customer-facing emotional and behavioral by bringing uber-thought leader Brian Solis to keynote on the connected customer and customer experience. This signified a real evolution in Pega’s thinking yet, if you looked at their case studies and listened to the messaging, it was clear that they hadn’t forgotten their roots in BPM.” – Paul Greenberg, ZDNet In a keynote at PegaWorld 2019, Solis ā billed on their site as a āleading digital anthropologist,…
Lifescaling Your Brand: Brian Solis Offers 4 Solutions on CMO
Sharing important research that helped him write his new book Lifescale: How to Live a More Creative, Productive and Happy Life, Brian Solis offers ā4 Ways to āLifescaleā Your Brandā in an insightful piece on the CMO platform. The piece is centered around ways to deliver value from the point of view of the customerās experience. He found a few places to start in order to rise above the noise and make a positive impression on distracted customers. #1 is…
Brian Solis Chosen as A Top 10 Digital Marketing Influencer By TrackMyHashtag
Solis made TrackMyHashtagās list of Top 10 Influencers in a piece by Adwit Mishra titled āTop 10 Influencers Profiles (Digital Marketing). His listing includes links to his Twitter, Facebook, LinkedIn and his website www.briansolis.com. He is described in the āIntroductionā section as āan independent digital analyst, a keynote speaker, advisor, thinker and best-selling author. He studies enterprise and consumer technologies to understand its impact on businesses, markets and society.ā Read the entire article here: https://www.trackmyhashtag.com/blog/top-10-influencers-profiles-digital-marketing-week-006/
