The editorial team of MarketingTech News tapped the siteās conversation with the digital analyst as a highlight of 2019, a year that the site noted āsaw tightening regulations on influencer marketing and social media, as well as a wider exploration of the psychological and ethical effects of both.ā Pointing to James Bourneās May 2019 piece on Solis titled Digital Wounds Run Deep, the editorial staff of the marketing and digital media site noted his observations on psychological manipulation of the…
2020 CX and Marketing Prediction: Shift from Tracking Trends to Creating Possibilities
Iād like to think of 2020 as we think about it with vision, 20/20, which means normal visual acuity. Marketing and CX in 2020 will be a lot like marketing and CX in 2019 (not a bad thing necessarily.) As we kickoff the new year, we’re already talking about hot new trends and how to integrate shiny new tech into existing thinking, processes and programs, doing cool things, without really changing the game. If 2020 can stand for something, make…
2020 Trends: Mobile, Voice, Mixed Reality and 5G Set the Stage for Next Generation Customer Experiences
My friends at Keap asked me to share my predictions for the annual, “2020 Small Business Marketing Trends Report.” I wanted to share my ideas with you here as well… Next Generation CX Must Be Designed as Native Experiences for Emerging Platforms Search and content are more important than ever when it comes to the customer journey. Beyond digital and social media, mobile was a complete game changer. But many businesses have yet to catch up with how mobile changed…
Marketing Tech News Highlights Brian Solis’ Views on Hiding Instagram Likes
A globally significant piece on UK platform MarketingTech titled āInstagram confirms it is hiding likes in the US: The agency and analyst perspective,ā includes Brian Solisā insights on the impact of the social media platformās decision to ā in some instances ā begin hiding ālikesā and other information from the followers of Instagram account members. The piece quotes Instagram CEO Adam Mosseri, who stated that while many users will be able to see the number of likes a particular post…
Brian Solis Ranks #4 on Thinkers360ās 50 Global Thought Leaders for 2019!
Based on his strong performance as author and influencer, Solis, a digital analyst, earned a top five spot on the Thinkers360 worldwide thought leadership list. Thinkers360 is the āworldās first open platform for thought leaders and influencers to share opportunities, promote and advance their expertise.ā The rankings are built on five key categories, including: academic, entrepreneur, author, influencer, and speaker. Solis scored at total of 3210 points based on Thinkers360 patent-pending algorithm. Learn more about Thinkers360 and 2019ās top thought…
CNET Features Insights by Brian Solis on VW’s Moia and Eco-Friendly Transportation Startups Entering Rideshare Market
CNET‘s Shara Tibken explored the new e-mobility, electric and green transportation startups aiming to disrupt the ride sharing market. The article,Ā āThese posh ride-sharing startups aim to leave Uber and Lyft in the dust,ā includes details on VWās new ride-sharing service Moia (currently available in Germany), and other providers offering environmentally friendly and comfortable transportation. As an leading expert in e-mobility, startups and innovation, Tibken sought the commentary of Brian Solis on Moia and the state of the evolving ride sharing…
Brian Solis Shares Importance of Customer Truth in TopRank’s B2B Social Media Marketing Trends & Predictions for 2020
Writer Ashley Zeckmanās piece poses the question: āAre marketers actually adapting their social media marketing approach at the rate that they should to be successful?ā and then asks Digital Analyst Solis and 12 other social media marketing expects their predictions for social media as we enter a new decade. Solis urges markets to embrace The Truth of the Customer. āSocial media has become an online reflection of a fractured society. In 2020, social media will experience its worst polarization yetā¦…
Tom’s Guide Asks Brian Solis for His Thoughts on Instagram as 1 of 15 Best Tech Products of the Past Decade
Heading into 2020, Tom’s Guide featured its review of “The 15 Best Tech Products of the Decade.” One of the top innovations named was Instagram (2010). No app satiates our scrolling compulsions quite like Instagram. When the social media platform debuted in 2010, its signature filters and grid layouts didn’t feel exclusive to photographers. With improving smartphone cameras, anyone could share snippets of their life in tiny squares. Tom’s Guide reached out to Brian Solis for his take on why…
One Important Social Media Trend We Need to Think More About in 2020
It’s that time again where we explore what’s new and possible in the new year.Ā My dear friend Lee Odden assembled a stellar panel of experts to share predictions and trends forĀ social media marketing in 2020. While I’m not a social media marketer, I study how social media and digital trends are reshaping the human network and society online and offline. I’d like to share my thoughts with you here. I’d also love to hear your predictions and trends for the…
In 2010s Wrap-Up, Brian Solis Looks Back on Instagramās Impact and Forward to Its Next Wave
When ringing in 2020, Consumer Electronics website Tomās Guide conducted a review of The 15 best tech products of the decade celebrating and analyzing 10 years of innovation in gadgets and online-integrated technology. In the piece, Solis lauded the idea that gave birth to Instagram as āa simple visual medium when most social networks were text-based.” “Instagram has embraced a fast-follow strategy, meaning it looks at trends from emerging rivals to mimic those capabilities,” Solis said. “LikeĀ StoriesĀ from Snapchat, for example….
