Bravo Ryan Reynolds! Bravo. A brilliant form of marketing is playing out right now from the likes of Ryan Reynolds and Aviation Gin on social media. It represents the next trend in advertising, or what I call “fast advertising.” If you’ve been following the Peloton marketing fiasco, then you will appreciate the ambitious (and/or audacious) marketing coup achieved by Aviation Gin’s new clever holiday commercial. Following Peloton’s release of its latest ad, “The Gift that Gives Back,” outrage instantly erupted over what consumers…
CBT Automotive Network Features Brian Solis in An Article on The Auto Industry and the “On-Demand Society”
Solis is prominently mentioned in an article on the CBT Automotive Network by Glenn Pasch entitled, “Is the automotive industry forgetting how to connect?” The author begins his piece by mentioning pundits who are talking about the new face of business – technology, connectivity, speed and customization. He then writes, “I was listening to a podcast from Brian Solis and he mentioned the term ‘On-Demand Society’ while discussing Uber and its effect on not just business, but the economy in…
Brian Solis’ Lifescale is a Featured Part of a #LinkedInHolidayReads Giveaway
Solis’ book Lifescale is featured prominently in a LinkedIn Marketing Solutions Blog Article by Judy Tian titled “Enter to Win an Awesome New Marketing Book in Our Holiday Giveaway!” For short, it’s #LinkedInHolidayReadsGiveaway. After detailing how to enter the contest by posting a comment on the LinkedIn Marketing Solutions Page, she mentions that they will be giving away five copies of “one of these excellent works from authors you might recognize.” The first on the list is Lifescale. The description…
Thinkers360 Lists Brian Solis in Top 20 List #Marketing Influencers
Thinkers360 lists Brian Solis in Top 20 List of #Marketing Influencers Read the entire tweet here.
TechRepublic’s Karen Roby Interviews Brian Solis About Hurdles To Overcome In Digital Transformation
In an article titled “Digital transformation: Business modernization requires a new mindset,” Karen Roby of TechRepublic interviews Brian Solis (described as a “futurist”) about the hurdles that companies must overcome while working through a digital transformation. A video of the nine-and-a-half minute interview appears atop the page, followed by an edited transcript. Some highlights from Solis: “Digital transformation means a lot of different things to a lot of different people. I’ve been covering it for the better part of a…
Brian Solis and Nancy Duarte Named Keynote Speakers at MarTech 2020
Exciting news, marketers: Nancy Duarte and Brian Solis are keynoting MarTech! Next April 15-17 in San Jose, they will tackle two of the biggest challenges in marketing… Challenge #1: Data Deluge We marketers have access to more data than ever before. That’s swell… if you can derive value from it. Nancy’s keynote, Make Data Stick through Duarte DataStory™, delivers a framework for making sense of limitless data, and actionable tactics for using data to tell compelling, humanizing stories to your…
MarTech Announces Brian Solis as Keynote Speaker
In an article by Scott Brinker on MarketingLand, Brian Solis was announced as the keynote speaker at MarTech, taking place April 15-17, 2020 in San Jose. Brian will address one of the biggest challenges facing modern marketers: Digital Noise. Bringer notes that, “Delivering consistently terrific customer experiences across digital channels is the Holy Grail of MarTech. But all those touchpoints create a ton of clutter.” Solis’ keynote, The Distracted Customer: How to Connect the Dots Between MarTech, Marketing Operations, and…
Brian Solis’ Lifescale Featured on Slovenia’s Marketing Magazin (sic) Site
Solis and his book Lifescale are featured in an article (originally written in Slovenian) called “Brian Solis on ‘Living on a scale.’ The piece mentions the book and his series of lectures, which the author calls “Living on a Scale.” The author writes, “The book Life on the Scale was written by Solis because he wanted to better control technology and his own future. 36 percent of Millennials and Generation Z members say that they spend two or more hours…
Brian Solis Speaks Out on Personalization in The Marketing Associates Article On Big Data
Solis is quoted extensively in a piece on The Marketing Associates site by Brandon Baril entitled, “How Is Big Data and AI Helping Online Retailers Compete Amid Digitalization?” The author states his premise up front and quickly supports it with a Solis quote. He writes, “As physical retailers keep on competing against online competitors, some are searching out services that leverage big data and personalization to increase e-commerce sales.” Solis, speaking to TechRepublic is quoted as saying, “During the emergence…
The Digital Change Agent’s Manifesto; Empowering Tomorrow’s Leaders from Within
In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, it’s the individuals who share a deep expertise and passion for digital. And while these “digital change agents” are striving to bring change from within their respective group in the organization, they aren’t necessarily seasoned or trained at navigating the cultural dynamics that drive change throughout an…
