I’m so excited to share this with you…as part of the new “Innovation Office” we’re building at ServiceNow, we will produce original research and thought leadership to help our colleagues, customers, and partners (and you!) transcend macro and micro trends into opportunities for innovation and business transformation. Our first series of publications are branded “Innovation Briefs.” They are short-form hybrid reports that combine research, practitioner-based thought leadership, and futurism…all meant to be read and actionable by everyone. In a lot…
The Royale Gazette: Only 5% of corporations see profit on AI implementation
The Royal Gazette quotes Brian Solis in its article about the ROI of AI in business written by Jessie Moniz Hardy. 🙏 Ninety-five per cent of enterprises that have invested in generative artificial intelligence have yet to make any profit from it, according to a new study from the Massachusetts Institute of Technology. The report suggested that the AI revolution in most corporations is happening successfully at an individual employee level with tools such as ChatGPT and Microsoft’s Copilot, but…
AI Adoption is an Act of Self-Disruption: An Interview with Invisible Machines
Brian Solis, is a digital anthropologist and futurist who serves as the Head of Global Innovation at ServiceNow and is the former Head of Global Innovation at Salesforce. Brian is a bestselling author of Mindshift, which helps leaders learn how to see emerging trends, harness disruptive forces, and use them to fuel growth. Brian joins Robb and Josh, the authors of Invisible Machines, to talk with us about the importance of self-disruption in AI adoption. With so many genAI projects…
Innolead Interviews Brian Solis: Using AI to Support Innovation (and Iteration) at ServiceNow
Every company says they “do AI.” Few can show meaningful outcomes. We’ve been intentional about iteration and innovation. Iteration makes yesterday’s work more efficient. Innovation creates new value.💡 When you separate the two, you can measure cost takeout and progress…and prioritize what matters. If you’re leading transformation, ask: are your AI investments making yesterday cheaper…or creating tomorrow’s value? Please read this awesome piece by Dawn Kawamoto for InnoLead and let’s talk about where your org sits on the AI iteration–innovation curve. Using AI to Support…
Are You Focused on the AI Bubble or the AI Bomb? The Gap That Defines Our Future.
Sitting here at the Wharf in Sydney, thinking about the AI bubble and executive short-termism vs. waves of evolving scenarios where AI and agentic (and eventually autonomous) workflows change business, and societal, trajectories. This was an interesting analysis on the current state of AI by Shakeel Hashim. His post, “We’re All Behind the Curve,” highlights a critical, often missed gap that determines who gets ahead and who gets left behind. After speaking at the Curve Conference, he observed two distinct…
What Sets AI Pacesetters Apart? An Executive’s Guide To Advancing Enterprise AI
From 2023-2024, I studied how companies were and weren’t evolving in their adoption of generative AI. That research led to a framework for tracking enterprise AI maturity across eight pillars: Vision and Strategy Leadership Data Governance AI Governance Talent, Skills, and Development Workflows Responsible AI Measures In partnership with Richard Murphy and René Stranghoner, we turned a large and complicated spreadsheet into what ultimately became the ServiceNow AI Index. Launched initially in 2024 and again in 2025, we now have…
What Would AI Do? Rethinking Transformation from Procurement to the Enterprise at DPW
Live from the floor of DPW in New York, I had the privilege of joining my long-time friend Mark Perera on the DPW podcast. We explored the future of technology, business, and leadership, while also looking back to our roots in Silicon Valley during the rise of Web 1.0, Web 2.0, Social Media, and smartphones. What made it truly special wasn’t just the set, it was the conversations I had with procurement leaders, innovators, and partners before stepping up to…
Brian Solis to Explore How CEOs Should Navigate AI To Build the Organization of the Future, Today
Brian Solis is beyond excited to represent ServiceNow on stage at the prestigious Global Peter Drucker Forum. The theme for this year is, “Leadership: All Hands on Deck.” It’s indeed the moment to retire the “business as usual” playbook and start thinking AI-Forward. He will participate in an exclusive conversation with Johan Roos to explore the new C-Suite and the future of leadership. Please join him and an entire cast of some of the most innovative, academic, and creative thinkers!…
Brian Solis to Present at MetLife’s Triangle TechX (TTX) Event
Metlife just announced that Brian Solis will present on AI business model innovation at Triangle TechX (TTX). The theme for this year’s event is “Agility Unleashed: Embracing STEM Innovation at Light Speed.” Registration is free! Please sign-up here. Live and virtual opportunities are available!
Hunter S. Thompson’s Lesson for Executives Determined to Automate Their Workforce
I was thinking about the Accenture and Walmart news on AI and jobs. It reminded me of a letter Hunter S. Thompson wrote a friend reminding him the importance of purpose in our work. For power users, people are starting to “sound” like AI IRL and studies find that we’re losing our creativity and critical thinking the more we transfer brain power to gen AI. We must have purpose in AI transformation and how we work with AI and agents….