Digitalitzar-se o morir. Si alguna cosa no ha aturat la pandĆØmia provocada per la Covid-19 sĆ³n elsĀ plans de digitalitzaciĆ³Ā de les empreses. Al contrari, sāestĆ convertint en unĀ accelerador de la transformaciĆ³ digitalĀ de les organitzacions. LaĀ innovaciĆ³Ā ha permĆØs reduir part de lāimpacte provocat per lāexpansiĆ³ del virus i mitigar alguns riscos. Dāaltra banda, les possibilitats delĀ teletreballĀ han contribuĆÆt a frenar les aturades de producciĆ³ i a donar continuĆÆtat a molts processos clau per a nombroses empreses. Per afrontar laĀ transformaciĆ³ digitalĀ de la manera mĆ©s efectiva…
The Future of Retail: Inspiring Innovation In The Novel Economy
Since the dawn of COVID-19, brick-and-mortar retail has been thrust into yet another level of disruption. From e-commerce to mobile to social media to apps to a global pandemic, retail can’t seem to catch a break. But now, maybe they can. Consumers are now, not only increasingly digital first, they’re bound by a somatic marker that is COVID-19. The future of retail isn’t what it used to be. In this 50 minute, yes, almost one hour, conversation with Alicia Esposito…
Customer Contact Week: To Transform Your Business, You Must Urgently Transform Customer Service
Brian Solis, Global Innovation Evangelist at Salesforce joined Lisa Griffen, SVP Enterprise Access at Thomas Jefferson University & Jefferson Health, Carolina Aramayo, SVP Contact Center Transformation, BBVA USA< and Pam Oliver Senior Correspondent and FOX NFL Reporter. The immersive and interactive digital conference includes content on business continuity planning, post COVID-19 operations, expanding digital services, and more key topics that will provide you with the tools necessary to navigate current challenges contact center and CX leaders are facing. The event…
The Rise of Digital Darwinism and the Real-world Business Drivers for Digital Transformation
When I had an incredible opportunity to join Salesforce as the Global Innovation Evangelist, I jumped in with both feet. Shortly before starting, I partnered with long-time friend Sandy Carter at AWS to develop a playbook that helped AWS partners accelerate their digital transformation and innovation services to then do the same for organizations around the world. This is only more important now than when I wrote it. Setting the stage to transform your business Digital transformation (DX) is shaping…
Brian Solis to Keynote IAA Creativity4Better, The Engine for Economic Revival
Brian Solis will keynote the IAA Global Creativity4Better conference. Brian will present his new research that documents the rise of Generation-Novel (Generation-N), an evolving cross-generational customer segment born in the era of COVID-19. He believes that understanding this psychographic customer segment will be the fuel for the engine for economic revival. Please register here.
Imagining a New Era of Restaurant Experiences by Reinventing the Restaurant Industry
How different could the restaurant scene look in just the next handful of years? Let’s find out… Todayās customers live a connected lifestyle, more so now with a global pandemic shutting normal life down. Connected customers expect all of the conveniences and perks that come with the on-demand economy. Theyāre not only connected and always-on, theyāre impatient, self-interested, distracted, and seeking experiences that mirror their favorite services and apps across every industry. If you opened a restaurant today, what could…
Building Trust in Digital Business
It now seems like a lifetime ago. Shortly before the onset of COVID-19 and my joining Salesforce as the Global Innovation Evangelist, I flew to London to participate in an expert panel on software defined networking (SDN) and the future of digital transformation. While digital transformation itself has been disrupted in the time since, SDN, like many enabling and mission-critical technologies are more important now than ever. I recently stumbled across unpublished material that I wanted to share with you…
Designing for Digital-First Customers: Focus on experience as a driver for breakthrough innovation
Just months before the pandemic, I joined Comcast innovation executives, eWeek, and a host of CX experts to explore the next trends in CX and digital innovation. Following the roundtable discussion, I joined my friends at The Cube and Silicon Angle to dive deeper into conversations about shifting consumerism, the role of innovation in digital products and services and also digital experience design, as well as measuring ROE (return on experiences). Post Pandemic, the conversation seems like it happened a…
The age of tech-enabled trust
Shortly before I joined Salesforce as the Global Innovation Evangelist, I was asked to write the forward to Vodafone Business’ report on software defined networking (SDN) and the role of trust in digital businesses. I wanted to share the foreword with you here… Introduction We live and work in an era of what I call ādigital Darwinism,ā when disruptive technology is rapidly evolving and so are its effects on markets and society. Over the past decade, digital transformation has emerged…
Brian Solisā Rally Against the Digital Pandemic Among LinkedInās 20 Big Ideas for 2020
How vital will your ability to focus be in the coming year? According to the editorial staff at LinkedIn, it will be your most important skill for 2020. āAfter a decade of profound change, professionals are taking stock and questioning the world we built and the values that drive us,ā LinkedInās editorial staff notes in a piece titled 20 Big Ideas That Will Change Your World in 2020. Of those 20 ideas, the professional networking website outlines (that includes Brexit…
