Luca Tagliaferro assembled a list of the top trends, websites and influencers powering the world of digital in 2020. Brian Solis made the top ten along with friends and other amazing thought leaders, Neil Patel, Ann Handley, Seth Godin, Mari Smith, Kim Garst, Jeff Bullas, and more. Many of the faces that run the most powerful tools are just as popular as the tools themselves. Many powerful digital marketing celebrities have a huge following on social media and some of…
This is not the new normal or the next normal: that’s for everyone else
We talk about the ‘new normal’ or the ‘next normal’, but for world-renowned digital anthropologist and author Brian Solis, ‘normal’ was part of the problem. In this powerful talk, he explains how the pandemic has accelerated digital transformation for the better and paved the way for disruptive innovation with technologies like 5G. Now more than ever, we need new ideas, partnerships and mindsets that unlock creativity and imagination to deliver sophisticated new experiences for business customers and consumers. I recently…
14 Expert B2B Influencer Marketing Predictions for 2021
TopRank Marketing assembled 14 industry leaders to share their predictions for Influencer Marketing in 2021. What will B2B influencer marketing look like in 2021, and where will it take B2B marketers and brands when a post-pandemic world eventually arrives? To help answer these questions we’ve gathered top B2B influencer marketing insights from both industry experts and our own team, and present our look at their predictions for 2021. Moving into 2021, we can all congratulate each other for making…
Socialbakers Brings Top Marketers Together at the Engage 2020 Conference
Socialbakers Engage 2020 is the largest, free online marketing conference, bringing together the best marketing minds in the world. he theme this year is the “The Value of Experience,” highlighting the importance of understanding what it takes to meet and exceed customer expectations at a time when consumers have put digital at the fore. Brian Solis will open the event with a special keynote exploring experience design innovation, “The Meaning of Experience: Humanity is the Killer App.”
May I Have Your Attention, No, May I Have Your Intention Please?
My friend Stephen Denny asked me if I would write the foreword for his new book, “Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World.” It meant a lot to me. Having the ability to set the stage for someone’s passion and hard work is not something I take lightly. I asked if it would be okay to share the foreword upon release of the book and he said, “of course.” Unfiltered Marketing…
Keynote: Empathy, Creativity and Imagination are Critical, Soft Skillsets Needed in the Future of Advertising and Marketing
Brian Solis keynoted “Creativity4Better” for the International Advertising Association. His topic focused on the importance of new creativity and how to reimagine the future of brands as a result of pandemic disruption. His session seemed to be well received. “On behalf of IAA, I would like to express our heartfelt thanks for your presence and involvement. The content was just amazing. You were inspiring and relevant. All the comments were fabulous. The audience was thrilled by your presentation, and the…
How COVID-19 and the “Novel Economy” is changing the way customers respond to businesses
TechRepublic’s Karen Roby spoke with Brian Solis, global innovation evangelist at Salesforce and bestselling author of several books, about what he calls Generation N and how the COVID-19 pandemic has affected business. The following is an edited transcript of their conversation. Karen Roby: How our lives have changed since we last talked! This is why I was really glad to talk to you today, because Generation N! This is a concept I want you to explain, and tell everybody,…
La Génération N, les nouveaux consommateurs post-confinement – L’ADN
Source: L’ADN Il n’y a pas que les millennials et les Z dans la vie. La crise du Covid rebat les cartes et fait apparaître de nouvelles générations, plus complexes à cerner. Épisode inédit dans nos vies, le confinement a été un catalyseur de tendances. Contraints et forcés, nous sommes passés de l’open-space au télétravail en jogging-chaussettes. Côté conso, la fermeture des magasins physiques a évidemment reporté les achats sur le digital. Mais, d’après l’anthropologue digital Brian Solis, ces nouvelles contraintes de la…
Innovation And New Directions: Two Global Salesforce Experts Share Their Thoughts On The Future
via SIMPLUS, am Infosys company It’s no secret that since March, consumers are gravitating to online. They shop online, they communicate with brands online, and according to the latest Salesforce State of Marketing report,84% of customers say the experience a company provides is just as important as their product or service. To help companies deliver on that expected experience and meet customer needs, we’re sharing insights from two Salesforce experts and leaders. The first is Global Innovation Evangelist and world-renowned…
Retail Just Experienced Its Ctrl-Alt-Del Moment
Denyse Drummond-Dunn explores the state and future of retail in Customer Think—features Brian Solis. Will the future of retail be without physical outlets? Brian Solis wrote a great article also in early 2017 on the “11 Trends Shaping The Future Of Retail” based on a presentation he wrote back in 2015! However, despite their age, I feel that they remain as true today as when he wrote it. He says that retail continues to suffer from what he calls the new “Kodak…
