Beyond the hype, Web 3.0 is creatingĀ opportunities for incumbent and emerging businesses to reimagine operational models andĀ products/assets that are open, collaborative, and collective. The same could also be true for governments. The difference with Web3 and previous incarnations of internet protocols models is that platforms are decentralized, open and ubiquitous, connected by trustless networks, and powered by encrypted, accountable distributed ledgers. Think Facebook or Google owning and monetizing content and data versus users. In these applications, user engagement and attention…
Entrepreneur: Your Top 4 Questions About 2022, Answered By the World’s Top Superforecasters
Adam Soccolich interviewed Brian Solis for the December 2021 issue of Entrepreneur. The article made the print edition and is also available at Entrepreneur.com (subscription required). Your Top 4 Questions About 2022, Answered By the World’s Top Superforecasters Consumer Behavior What will customers want or expect more of? Beyond the oft examined categories of millennials and centennials, a new generation of consumers that I call Gen N ā thatŹ¼s N for ānovelŹ¼ ā are now driving business transformation. It comprises…
International Retail Design Conference Kicks Off with Keys to Surviving Digital Darwinism
Via VMSD Magazine The 21st annual International Retail Design Conference presented by VMSDmagazine played host to a throng of visual merchandisers, store designers and retail executives at the Sheraton Denver Downtown Hotel. Centered around the theme āRethink Retail,ā the conference opened with keynote speaker and digital anthropologist Brian Solis, who shared how the emerging customer experience economy is transforming retail design. Among his insights were keys to surviving what he called ādigital Darwinism.ā āWith every tech revolution, society changes, business…
CIO: Generation Novel – Survey Reveals Potential Opportunities and Security Threats CIOs Face with A Hybrid Workforce
via CIO The workforce has learned from COVID-19 challenges, and now Generation Novel demands more flexibility, security, and digital-first experiences. This shift in the traditional work environment, mindset, and experience of the workforce, has spawned an entirely new cross-generational cohort dubbed āGeneration Novel,ā or Gen-N, for short. Coined by digital anthropologist Brian Solis, Gen-N describes a collection of people who thrive on digital-first experiences, and place greater value on personalization, customization, and transparency from the brands they buy from, work…
Lifehack: 50 LinkedIn Influencers To Follow, No Matter Your Industry
via Brian Lee, Lifehack LinkedIn is an excellent platform to network with great people to help you in your career and businesses. However, with over 575 million people on the site, who should you follow? This list will steer you to the right people to follow, organized by categories of expertise. Brian Solis often reflects on the future of business and how technology can disrupt our world. Read Lifehack for the full list.
Generation C and why healthcare must adapt to meet their expectations
via Jason Considine, MedCityNews Who is Generation C and how will healthcare adapt to meet their expectations? The term āGen Cā was first introduced circa 2012 by futurist Brian Solis as a way of describing a generation of connected consumers defined not by their age, geography, or income but by their hyper-connected, mobile-first mentality. While the term āGen Cā was first introduced circa 2012 by futurist Brian Solis as a way of describing a generation of connected consumers defined not…
Digital futurist says the technology behind psychographic targeted can be used for good, evil or advertising
Original article written by Austyn Allison, Campaign Middle East Brian Solis is Global Innovation Evangelist at Salesforce [previously principal analyst at Altimeter Group in the US], where he studies disruptive technology and works with companies around the world on business innovation and digital transformation strategies. He was introduced at last monthās OMD Predicts event in Dubai as āa keynote speaker, digital anthropologist and futurist,āand he has always looked at how technology affects society. He began his career looking at ways…
Special Report: A Blueprint for Becoming a Customer-Unified Company; Making the Customer’s Experience the Heart of the Enterprise
Customer experience is the number one priority as ranked by executives around the world. Even though most may say theyāre already ācustomer-centric,ā the reality is that only 15% say they have both a single (360-degree) view of customer data and the organizational structure to make use of those insights.Ā At Salesforce, I recently had the opportunity to work with Harvard Business Review Analytic Services (HBRAS) on a survey of 1,100 executives around the world exploring how to meet the future…
Building brand loyalty with empathy
Thoughts about the future of customer service and experience published by Brian Solis in Forbes, was recently included in CO by the U.S. Chamber of Commerce, “5 Customer Service Trends That Are Here to Stay.” Author, Sean Ludwig. During the pandemic, businesses changed their customer experience. Here are the changes that will be around long after COVID-19 is a thing of the past. Building brand loyalty with empathy One way customer service has notably changed during the pandemic that brands…
Shifting Strategy from Customer Experience to the Customer’s Experience
Originally published at CMO Perspectives by Jessica Denny The pandemic transformed us into a digital-first society, and now digital-first customers are driving total market transformation. World-renowned digital anthropologist and futurist Brian Solis is Salesforceās Global Innovation Evangelist. Recently, he led a CMO Club virtual roundtable about how the pandemicās hyper-acceleration to digital substantially changed the opportunity to improve customer relationships. It starts by recalibrating our perspective and seeing the world through their experiences. In a digital-first world we meet our…
