Guest post by Monica Corton (@momusing), Executive Vice President, Creative Affairs & Licensing Next Decade Entertainment, Inc. If you have any connection to the music biz, it’s been hard to ignore story after story of the pull out of Taylor Swift’s catalog from Spotify. As a music publisher, I have to say that I too share all of the frustrations that both Swift and Big Machine’s, Scott Borchetta have with the bad royalty structure that exists with regard to streaming…
BizBash: Brian Solis on the Future of Events in a Connected Society
Brian Solis, a digital analyst and futurist, delivered the keynote address at the annual Elevate New York conference organized by BizBash and Eventbrite for event strategists. The BizBash editorial team covered the event and just published a summary of Brian’s presentation (video below). As the BizBash team surmised, Brian believes that event and meeting professionals are primed to become experience architects and, when it comes to technology, shouldn’t think digital first, but rather experience first. From BizBash: The rapid rate…
Business Insider: The 30 Best People In Advertising To Follow On Twitter
Business Insider’s Lara O’Reilly assembled a must-follow list of the 30 best people in advertising to follow on Twitter. Brian Solis came in at number 24. Here’s an excerpt: Almost every major brand harnesses Twitter to share news and build up a dialog with their customers. But, surprisingly, very few of the people behind those brands — the marketing teams, agency executives and creators of the tech that power digital advertising — use Twitter in the same way for themselves….
Digital Transformation is About Empathy First and Technology Second
Every day, there’s seemingly yet another disruptive trend that emerges out of nowhere which affects consumer behavior and the future of everything along with it. Many of you already follow some of the most notable trends disrupting markets today and I know you’re devising new strategies as a result in order to compete in these ever shifting markets. – Real Time – Social Media- Mobile – Sharing Economy – Peer-to-Peer Economy – Maker Economy – Internet of Things – Crowd…
BizTech: 50 Must-Read IT Blogs 2014
Ricky Ribeiro over at BizTech Magazine assembled the 50 must-read IT blogs for 2014. Based on input from readers and also the editorial team, Brian Solis has once again made the list.
FOX Business: Google Takes Aim at Hollywood Studio Model with YouTube
Robert Gray (@robertdgray) of FOXBusiness covered the rise of YouTube Spaces and Google’s investments in creating real world communities of aspiring Youtubers. Robert spoke with Brian Solis to get his perspective on the reasons behind the story… Google is trying to create “space” between its market leading YouTube video sharing platform and its competitors by disrupting the Hollywood studio model. “The content is what keeps people coming back (to watch more YouTube videos),” says Brian Solis, digital analyst and author,…
Brian Solis on Digital Transformation
Gloria Lombardi of Simply Communicate caught up with Principal Analyst at Altimeter Group Brian Solis, to learn what organizations are doing to adapt to the 21st Century. In this exclusive interview we also discuss about their recently announced partnership with Capgemini Consulting. Gloria Lombardi: Digital Transformation. What does it involve? And, which companies are doing well? Brian Solis: In our report “Why and How Companies are Investing in New Business Models to Lead Digital Customer Experiences” we analyzed some of…
ClickZ: Brian Solis and the A.R.T. of Engagement
In this exclusive video interview with ClickZ following his keynote, Altimeter Group’s Brian Solis shares the importance of experience in each of the four moments of truth and explains how the “A.R.T.” of engagement can change marketing. Companies need to rethink their business models and focus on the customer experience, journey, and relationships that they nurture, said Brian Solis, author, futurist, and principal analyst at Altimeter Group, at his opening keynote at ClickZ Live Chicago this week. “Businesses are no…
Brian Solis Writes Foreword to Steve Rosenbaum’s New Book, “Curate This!”
Steve Rosenbaum released his new book, “Curate This,” to help readers learn the ins and outs content curation. This is his second book and also the second time Brian has had the privilege to write his foreword. Steve has graciously allowed us to share the foreword with you here… Curate This! We are the Network Now MTV News: Unfiltered wasn’t an ordinary news program. It was crowd-sourced, where everyday kids and young adults would curate the news based on what…
Curate This! We are the Network Now
My good friend Steve Rosenbaum released his new book, “Curate This,” to help us learn the ins and outs content curation. This is his second book and also the second time I’ve had the privilege to write his foreword. In fact, this time around, I wrote two. I’d like to share the first with you here. I’m sure I’ll publish the second at some point in the near future. I’ve known Steve Rosenbaum since the mid 2000s. We’ve worked together…
