Earlier in the year, I spent some time with Jason Ankeny. He was, at the time, writing an article for Entrepreneur on “the next five years” of business for the print edition. He assembled a pretty stellar cast to serve as his panel and I was more than excited to join in. Ankeny set up the discussion this way… The period between 2015 and 2020 is poised to redefine virtually every facet of how we live and work. It probably…
PegaWORLD 2015 Reignites the Clarion Call for Customer Engagement
Mark Johnson of Loyalty360 returned from the PegaWORLD 2015 conference inspired by the clarion call for customer engagement through simplicity and understanding. He summarized the event quite well and it serves as a primer for businesses to rethink customer experience. Excerpt: Brian Solis, digital analyst and business strategist of Altimeter group, said, âExecutives have a hard time appreciating what needs to change because they donât live their brand the way customers do.â He is correct in noting that listening is…
[Exclusivité] ITW de Brian Solis sur les Médias Sociaux #DM1to1
by Isabelle Mathieu Dans le cadre du Digital Marketing One to One, Brian Solis donnait une confĂ©rence intitulĂ©e « Le futur du marketing nâest pas le marketing » . Jâai eu le grand plaisir de lâinterviewer au sujet des mĂ©dias sociaux et des entreprises avant son intervention. Pour ceux dâentre vous qui ne le connaissent pas, Brian Solis occupe la position dâanalyste chez Altimeter depuis 2011. Câest aussi un stratĂšge, un anthropologiste, un auteur Ă succĂšs, un influenceur mondial et un confĂ©rencier trĂšs…
PegaWORLD Keynote: Connected Customers and How to Supercharge Customer Experiences [VIDEO]
Brian Solis gave the keynote presentation at PegaWORLD 2015 in Orlando in front of 3,500 technology professionals and business executives. Connected Customers and How to Supercharge Customer Experiences And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing isâŠwe didnât. Now we can and a new generation of technologies and services make it possible to not only react but lead customer experiences moving…
Digital Media Summit/Canadian Music Week – Highlight Reel
Brian Solis was featured in the highlight reel of this year’s Digital Media Summit hosted during Canadian Music Week. His keynote conversation was both entertaining and informative, helping artists, labels, managers and marketers compete in a “mainstreaming” economy. You can watch his keynote with Ted Cohen here. :22 – Social media is narcissistic + rethinking technology to bring back artistry 2:16 – people are here to share and learn Bring Brian to your event!
Embracing the Audience: 5 Tips on Customer-Based Marketing
After I presented at the Digital Media Summit in Toronto, Sylvia Ng, VP of Growth and Analytics at ScribbleLive, asked for an interview to discuss challenges and opportunities ahead for digital marketers. Following is her summary of our conversation. I wanted to share it with you here… In the midst of endless blogs, podcasts, tweets, instagrams, and snapchats, how does a brand or business get noticed? Creating a truly effective marketing campaign is about understanding your brand, and more importantly,…
PegaWORLD 2015 Keynote with @BrianSolis: Innovate or Die!
via Sandy Kemsley, Enterprise Irregulars Brian Solis from Altimeter Group was the starting keynote, talking about disruptive technology and how businesses can undergo digital transformation. One of the issues with companies and change is that executives donât live the way the rest of us do, and have to think of the shareholders first, but may not have sufficient insight into how changing customer attitudes and the supporting technology will impact their profitability, or even their ability to survive. âA Kodak…
Millennials Matter, but Generation C is the Holy Grail
Alan E. Young discusses the importance of focusing on consumer interests and psychographics rather than demographics. In his eye-opening article, Young also discusses the significance of Generation-C coined by Brian Solis. Excerpt… Back in 2012 digital luminary Brian Solis coined the term ‘Generation C: The Connected Customer.’ It is the disruption of technology that has lead to Generation C. Not only are Millennials using their devices to shop and buy but almost every businessperson is also connected as are an…
Le Futur du Marketing nâest pas le Marketing
Isabelle Mathieu Avant de vous laisser dĂ©couvrir mon rĂ©sumĂ© de lâintervention de Brian Solis, je souhaitais remercier Comexposium pour ce plateau extrĂȘmement rĂ©ussi et jâespĂšre que la thĂ©matique « Be inspired » sera maintenue en 2016. Pour cette confĂ©rence dĂ©diĂ©e au futur du marketing, Brian Solis parle de lâinadaptation du marketing actuel qui est tournĂ© vers la crĂ©ation de campagnes pour des plateformes spĂ©cifiques et non pas pour les personnes auxquelles elles sont destinĂ©es. « Toutes ces nouvelles plateformes rassemblent les personnes, elles nous…
Brian Solis and Ted Cohen Rock Digital Media Summit During Canadian Music Week
Brian Solis had the privilege of both keynoting Digital Media Summit and being interviewed by the one and only Ted Cohen, a visionary in the digital entertainment industry. The duo discussed everything from the future of music, digital marketing to ISIS and how artists can thrive in an era of streaming music and declining royalty payouts. Watch the video below… Itâs Time to Move on to Social Media 2.0 Social Media is part of popular culture and has become standard…
