by Derek du Preez, diginomica (excerpt) If you donât cannibalise your existing business, when your customerâs expectations change, you risk dying out. The key message coming out of the keynote session at NetSuiteâs Cloud Tour stop in London is that cannibalisation is key. The point was argued well by Brian Solis, Principal Analyst at Altimeter Group, who referred to the example of Blockbuster and Netflix. There is no reason that Blockbuster couldnât have started a streaming service, but it failed to recognise that…
Net Promoter Network: Meet Brian Solis
TOPIC: Customer Experience for the Win Ask 10 different executives what CX means and how to improve it, youâll get at least 15 different answers. Hear Brian make a compelling case that customer experience is the future of business. Learn why CX is bigger than any one department â and, importantly, what to do about it. Listen to the podcast here.
Brian Solis to Keynote iMedia Brand Summit
Brian Solis, Author of X: The Experience When Business Meets Design as Day 2 Keynote The Future of Brand is Experience Brands need to be experienced in order to thrive. Customers are too smart, connected, and empowered to fall for everyday marketing and gimmicks. They want experiences. They want engagement. They want value. It’s time to meet the new customer and explore how to design experiences that build produce results and build relationships. Bio Brian Solis is a principal analyst…
If Youâre not an Experience, Youâre not a Brand. Period.
The headline was inspired by my new friend Manuel Diaz, president of Emakina.fr.  It’s a wise observation that he shared with me while talking about the future of brand and experience in Geneva recently. Luckily, Manuel’s team was on hand to document the experience for an episode of Marche Ou CrĂšve and I wanted to share it with you here. It was the kind of conversation you have in a cafĂ© in Europe over a glass of champagne…and although this was…
Inc.: 16 Top Marketing Blogs and Publications You Need to Be Following
By Travis Wright, Inc., Excerpt The marketing industry must constantly evolve alongside the audiences it attempts to reach. Cutting-edge is adequate, and everything else falls by the wayside. I’ve often said that the one main secret to my success is my possession of an unquenchable thirst for knowledge and curiosity. Without that, it’s hard to stay relevant in a space that changes so rapidly. That being said, where can marketers go to learn from influencers within the industry? 16. Brian Solis…
The P2P Business Advantage: People to People, Peer to Peer
Guest post by Leo Bottary (@leobottary), coauthor of The Power of Peers There are two fundamental truisms in business and in life: 1)Who we surround ourselves with matters; and, 2) We can help each other in ways that canât be realized anywhere else. No book, business course, coach or consultant will give you what you can get from a group of peers who share your skill and commitment to excellence. A 2013 study conducted by the Center for Leadership Development…
The Twitter Diaries: Wall St. vs. Main St. and Why an Algorithm isn’t the Problem
Twitter is automating (part of) its timeline via an algorithm. Cue the panic! Signal the backlash.  Twitterâs new timeline is making investor buy and sell, inciting a media storm and ironically thousands of Tweets questioning the future of social mediaâs loveable yet difficult-to-categorize social/broadcast network. This has culminated into a ominous theme #RIPTwitter with many citing that the âend is near.â What Twitter is Introducing Twitter introduced an upgrade to its beloved (and oft misunderstood) timeline that is rolling out to all users…
Seneca Globe: Twitter Pre-Down As Results Could Be Much Larger Than Predictable-Xerox Corporation
Via David Andrews, Seneca Globe, Excerpt Twitter, Inc. (NYSE:TWTR) [Detail Analytic Report] plunged over 3.7% during Tuesday before Twitter Inc. releases earnings on Wednesday, income could be much larger than predictable, based on the mobile ad growth trend that propelled Facebook Inc. (FB) and Google (GOOGL) to earnings beats. However, even if Twitter does surprise with big mobile-ad sales, most investors in beleaguered San Francisco-social media firm wonât care. The Street has been much more focused on Twitterâs user growth…
Hewlett Packard Enterprise: Customizing the customer experience
via Hewlett Packard Enterprise In this edition of HPE Business Insights Studio, John Jeremiah, head of the Software Digital Research Team at Hewlett Packard Enterprise, sits down with Brian Solis, digital marketing analyst and author of X: The Experience When Business Meets Design, and Theo Priestley, an independent technology evangelist. Customer experience can be a distinguishing factor between a one-time buyer and a lifelong brand advocate. In this episode we discuss user experience in the enterprise and how delivering an exceptional customer experience can…
COMINMAG.CH: BRIAN SOLIS Ă LIFT
Brian Solis Ă LIFT via COMINMAG.CH Lâagence Emakina a invitĂ© pour la seconde fois le cĂ©lĂšbre spĂ©cialiste en digital Brian Solis à lâoccasion de la confĂ©rence Lift qui se tient ces jours Ă GenĂšve. Que ce soit dans la discussion en petit comitĂ© organisĂ©e par lâagence ou sur la grande scĂšne, Brian Solis a mis en avant lâexpĂ©rience client. Le web 2.0 a profondĂ©ment changĂ© la relation entre le public et les marques. Sâil nâest plus besoin dâexpliquer lâutilitĂ© des plateformes collaboratives, un long chemin reste toutefois Ă faire car…
